Minneapolis, Minnesota, United States,March 2025 — Elena Jasper has been named Chief Marketing Officer at Marketing Architects, marking a historic milestone as the first CMO in the company’s 28-year history. Her appointment reflects the agency’s ongoing commitment to innovation, strategic marketing leadership, and brand growth in the television advertising space.
Elena began her journey at Marketing Architects as an intern, coming from a background in competitive athletics with no formal education in marketing. Over the years, she grew through the ranks, holding key roles including Marketing Associate, Marketing Manager, Director of Marketing, and most recently, Vice President of Marketing. Her growth is a testament to dedication, continuous learning, and passion for the business.
Despite not being classically trained, Elena took her marketing education seriously—immersing herself in books, podcasts, and courses such as Seth Godin’s altMBA and Mark Ritson’s MiniMBA. Today, she brings a deep love for academic marketing research and real-world application to her leadership role.
As Chief Marketing Officer, Elena will lead the agency’s brand and revenue initiatives, working with cross-functional teams to drive strategic growth. Her leadership signals a new chapter for the agency—one rooted in bold ideas, data-driven campaigns, and a people-first culture.
Founded in Minneapolis, Marketing Architects is an All-Inclusive TV advertising agency that has reimagined the traditional agency model to deliver profitable growth for brands. With over 28 years of experience, the firm has developed proprietary technology to solve challenges in TV’s pricing, measurement, and scale. Marketing Architects continues to shape the future of television advertising with a unique blend of innovation, strategy, and performance.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning
