Turku, Southwest Finland, Finland, May 2026 – Paula Pylväs has started her new position as Chief Technology Officer at If Insurance, taking on the responsibility of leading the company’s engineering and technology landscape. In this role, she will head an engineering organization of over 1,000 professionals, focusing on building impactful technology solutions and developing future-ready IT leadership.
Paula Pylväs steps into the CTO role at If Insurance with deep experience in digital transformation, customer-centric technology, and large-scale IT leadership. Most recently, she served as VP – Digital Customer Offering at Fortum, where she led digital innovation initiatives focused on enhancing customer experiences and digital offerings.
Prior to this, she spent several years at If Insurance, where she held key leadership roles including Head of Customer & Partner Solutions and Head of IT Commercial. In these roles, she led the development of Nordic digital channels, managed large-scale technology portfolios, and drove agile transformation initiatives, including the adoption of cross-functional operating models and modern governance frameworks.
Earlier in her career, she held leadership positions such as Head of Digital Solutions and Development Manager, where she led digital services development and IT operations across Finland and the Nordics. She also gained significant experience at OP-Services Ltd and TeliaSonera, where she managed large-scale transformation programs, ERP implementations, and digital channel development initiatives.
With over two decades of experience in IT strategy, digital transformation, and program management, Paula brings a strong track record of leading complex technology organizations and driving business value through innovation.
If Insurance is the largest insurance company in the Nordic region, serving approximately 4.6 million customers across individuals and businesses. With a workforce of around 10,000 employees, the company provides personal and property insurance solutions across multiple countries. Known for its strong customer-centric approach, If Insurance continues to leverage its scale and expertise to deliver reliable and innovative insurance solutions. The company is wholly owned by Sampo Group and operates across major Nordic markets.
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