Rhian Feather Ascends to Chief Planning Officer Role at OMD UK

OMD UK, a leading player in the media planning and advertising sector, has announced the promotion of Rhian Feather to Chief Planning Officer.

With an impressive tenure of over 11 years at the company, Feather has consistently demonstrated her expertise and commitment to driving the agency’s strategic vision forward. Her new role marks a significant step in her career, which spans more than a decade within the company and the wider industry.

Feather’s journey at OMD UK began in 2012, and she has since climbed the ranks, previously holding the position of Head of Media Planning for nearly three years, and before that, Connections Planning Executive Business Director. Her progression through the company underscores her profound understanding of media planning, strategic execution, and client service excellence. Before joining OMD UK, Feather gained valuable experience at Omnicom Media Group and earlier at AbD Serotec, where she honed her skills in communications planning and sales administration, respectively.

OMD UK, part of the global OMD network, is renowned for its innovative, creative, and evidence-based approach to media planning and buying, helping clients make better decisions faster to unlock extraordinary growth. As Chief Planning Officer, Feather will play a pivotal role in steering the agency’s strategic planning efforts, leveraging her extensive experience to enhance client outcomes and drive growth. Her leadership is expected to further OMD UK’s mission of delivering dynamic, influential, and effective media strategies that respond to the rapidly changing digital landscape.