ATLANTA, GA, USA, September , 2024 — PureRed, a leading advertising, marketing, and technology partner, today announced an expansion of its executive team with the promotion of Heather Collins to President and the hire of Mark Pringle as Executive Vice President of Human Resources.
Heather Collins, who joined PureRed in 2023 as Chief Client Officer, has played a pivotal role in establishing and enhancing the company’s client leadership vision by delivering profitable growth and operationalizing new capabilities. Previously holding leadership roles at Publicis, Hearst, Epsilon, and Sara Lee, Collins will continue her ascent, leveraging her 20+ years of experience. She will continue to report to PureRed CEO, Brian Cohen.
Brian Cohen praised Collins, stating, “Heather is a brilliant marketer and a natural-born leader. Since joining us, her positive influence has been palpable across her teams, her peers, and our clients.”
Collins expressed her enthusiasm, “I’m thrilled to step into this role and continue PureRed’s Forward Faster growth trajectory. I see the difference we make for our clients, our organization, and our people, and I’m truly grateful to be a part of it.”
Mark Pringle, the new EVP of Human Resources, brings a wealth of experience from his previous leadership roles at IBM, Sterling Commerce, Kraton Chemical, and UPS. He will serve as a strategic advisor to the executive team while optimizing organizational structures and embedding PureRed’s core values throughout the company.
Cohen commended Pringle, “Mark’s the real deal—smart, seasoned, and empathetic. I look forward to his counsel and influence being felt across the organization.”
Pringle shared his excitement about joining PureRed, “It’s a pleasure to join such a diverse team of talented individuals. I’m impressed by a company and leadership team who are so good at what they do while caring so much for one another.”
About PureRed PureRed is an award-winning, PE-owned advertising, marketing, and technology partner which delivers content at scale for some of the world’s most recognizable Fortune 500 companies. With over 50 years of experience, PureRed’s clients include Microsoft, TD Bank, Charter Spectrum, Kroger, Rite Aid, and more.
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