Lawrenceburg, Indiana, United States, January 2026 — Batesville Products, Inc. (BPI), a full-service custom aluminum casting supplier headquartered in Lawrenceburg, Indiana, has appointed Tim Williams as Chief Sales and Marketing Officer, effective January 2026.
In his new role, Williams will lead the company’s integrated sales and marketing strategy, with responsibility for U.S. sales, quoting, marketing operations, and key account management. His mandate includes driving revenue growth, expanding market share, and strengthening BPI’s competitive position across more than 70 industries nationwide.
Williams brings nearly 14 years of experience at Batesville Products, Inc. to the role. Most recently, he served as Vice President of Sales from February 2023 to January 2026. During this period, he launched and executed a comprehensive sales and marketing strategy that delivered record revenues and profits, achieved consistent year-over-year growth, and exceeded net income targets. He also played a pivotal role in expanding BPI’s Alternative Casting Division, leveraging data-driven insights, strategic pricing, and market intelligence to strengthen customer partnerships and industry leadership.
Earlier in his career at BPI, Williams held progressive leadership roles including National Sales Manager, Regional Sales Consultant, and Sales Analyst. Across these positions, he developed deep expertise in territory growth planning, value-based pricing, forecasting, CRM optimization, and cross-functional collaboration with production and inventory teams to ensure operational alignment and customer satisfaction.
Williams also brings valuable supply chain and procurement experience, having previously served as Purchasing Manager and Purchasing Agent. These roles enhanced his capabilities in vendor negotiations, inventory planning, cost optimization, and ISO-aligned quality assurance, contributing to his well-rounded commercial leadership profile.
Beyond his corporate responsibilities, Williams is actively involved in industry leadership. He currently serves as Chair of the Next Gen Committee at the Non-Ferrous Founders’ Society (NFFS), where he focuses on leadership development, succession planning, and strengthening future talent pipelines. He has also served the American Foundry Society in leadership roles, including Vice Chair and Secretary of its Marketing Committee.
Williams is widely recognized for his collaborative, data-driven leadership style and his ability to translate strategic vision into sustained business performance. His appointment reflects Batesville Products, Inc.’s continued commitment to growth, innovation, and long-term market leadership.
About Batesville Products, Inc.
Batesville Products, Inc. is a full-service, custom aluminum casting supplier headquartered in Lawrenceburg, Indiana. The company partners with customers from initial concept design through full production, offering in-house engineering, casting, machining, and polishing. BPI specializes in complex permanent mold aluminum and zinc castings with low porosity and high-quality surface finishes, serving more than 70 industries across the United States.
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