Kolkata, West Bengal, India, November 2025 — Vedant Fashions Limited – Manyavar-Mohey, India’s leading celebration wear brand, has announced the appointment of Aman Kumar Gupta as its Chief Retail Officer. With more than two decades of extensive leadership experience in retail transformation, P&L ownership, merchandising, distribution, and business expansion across both Indian and global markets, Aman’s appointment reinforces Manyavar-Mohey’s commitment to driving innovation and growth in its retail network.
Prior to this appointment, Aman worked as an entrepreneur and business coach, where he mentored retail brands and leaders on scaling operations, enhancing performance, and building organizational strategy. His most notable tenure was at Levi Strauss & Co., where he spent over 12 years in multiple senior roles — including Director – DTC (Canada), Director – Retail Merchandising (South Asia, Middle East & North Africa), Director – Retail (India), and Director – Distribution & International Markets (South Asia). Across these positions, Aman spearheaded end-to-end retail growth, strengthened partner networks, and enhanced customer experience while delivering consistent business performance across geographies.
Earlier in his career, Aman held leadership positions at Reliance Digital Retail Ltd. as Category Head and at Usha International as Divisional Manager, managing P&L responsibilities across Maharashtra and Goa. His strategic focus on sales operations, channel expansion, and business turnaround initiatives established his reputation as a result-oriented retail leader.
With a deep understanding of premium and mass retail formats, Aman Kumar Gupta brings strong operational and strategic acumen to Vedant Fashions Limited, where he will lead the company’s retail transformation initiatives. His appointment is expected to strengthen the Manyavar-Mohey brand’s national presence, customer engagement, and long-term growth strategy in India and international markets.
About Vedant Fashions Limited – Manyavar-Mohey
Vedant Fashions Limited, established in 1999, is the powerhouse behind Manyavar and Mohey, India’s most iconic celebration wear brands. From its retail journey that began in 2002 with just eight stores, the brand has expanded to over 600+ stores, including 80+ flagship outlets and 13 international stores across 200+ cities in India, the UAE, and the USA.
Manyavar revolutionized India’s men’s ethnic wear segment with a distinguished collection of sherwanis, kurtas, Indo-westerns, and accessories, while Mohey, launched in 2015, has become the go-to destination for women’s ethnic and bridal wear, offering sarees, suits, gowns, lehengas, and accessories. The group continues to lead the celebration wear category through innovation, craftsmanship, and a deep understanding of Indian traditions and consumer aspirations.
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