NEW BERLIN, N.Y., March 26, 2024 – In a strategic move to bolster its executive leadership, Chobani, renowned for revolutionizing the Greek yogurt category and championing nutritious food accessibility, has appointed Ben Boyd as its Chief Communications Officer.
Boyd, transitioning from his role at Peloton, will oversee all facets of Chobani’s communications, including external media relations, internal communications, impact communications, and corporate reputation, reporting directly to Founder and CEO, Hamdi Ulukaya.
Hamdi Ulukaya expressed enthusiasm about Boyd joining the team, highlighting the importance of Boyd’s role in Chobani’s ongoing growth and the integration of La Colombe into Chobani’s brand family. Ulukaya praised Boyd’s consumer connection capabilities and his alignment with Chobani’s people-first and community-centric values, viewing Boyd as a pivotal addition to forwarding Chobani’s mission of making good food accessible to all.
Ben Boyd brings over two decades of communications expertise, having led Peloton through significant transformations and developed a notable skill set in guiding mission-driven brands through the public discourse. Boyd’s appointment is seen as critical in navigating Chobani’s narrative as the company continues to expand its impact and product offerings, particularly in light of acquiring La Colombe, a leader in the coffee segment sharing Chobani’s commitment to quality and social impact.
Upon accepting his new position, Boyd expressed excitement about contributing to Chobani’s legacy of growth and community service. He emphasized his commitment to leveraging the communications function to further Chobani’s transformative influence within the food and beverage sector and its community engagement efforts.
Nishant Roy, whom Boyd succeeds, will focus on his role as Chief Impact Officer at Chobani, concentrating on combating child hunger and maximizing the social impact of the La Colombe business.