Mumbai, Maharashtra, India, April 2025 — Deepak Luthra has been appointed as Revenue Head – Branded Content for the Entertainment Vertical (TV + JioHotstar) at JioStar, bringing nearly 20 years of extensive experience in India’s media and entertainment industry. His arrival marks a significant step in JioStar’s commitment to scaling branded content innovation across both television and digital platforms.
Before joining JioStar, Deepak served for over 15 years at Viacom18 Media Private Limited, where he held several pivotal roles including Revenue Head – Branded Content for Viacom18 & JioCinema, and Vice President – Youth, Music & English Entertainment. During his time there, he led the content monetization strategy across flagship platforms such as MTV and JioCinema, driving successful partnerships that blended creativity with measurable brand impact.
Earlier in his career, Deepak worked at UTV, Times Network, and INDIA TV, where he held account management and advertising sales roles, helping build key advertiser relationships and growing content-driven revenue portfolios.
In his new role at JioStar, Deepak will spearhead branded content revenue for both TV and JioHotstar, aligning brand integrations with premium content experiences across platforms. His track record in strategic content-led monetization and cross-platform revenue expansion is set to bring new value to JioStar’s entertainment ecosystem.
JioStar
JioStar is an emerging entertainment leader focused on delivering world-class content across television and digital platforms, including JioHotstar. As a new-age media venture under the Reliance ecosystem, JioStar aims to redefine the entertainment experience through innovative storytelling, strategic brand partnerships, and cutting-edge distribution.
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