New York City, New York, United States, December 2025 – Douglas Elliman Realty, the nation’s leading luxury real estate brokerage, has announced the appointment of Natalie Passerini as Chief Marketing Officer. Having previously served as the firm’s Vice President of Marketing, Passerini returns at a pivotal moment in Douglas Elliman’s brand evolution, as the company sharpens its focus on elevating agent visibility, strengthening market leadership, and positioning the brand for long-term growth.
In her new role, Natalie Passerini will oversee the strategic leadership of Douglas Elliman’s corporate brand and its fully integrated national marketing platform. Her mandate includes creative direction and execution across advertising, events, search-engine optimization (SEO), generative-engine optimization (GEO), and bespoke agent branding, ensuring that Douglas Elliman agents are equipped with modern, high-impact tools to lead and shape the future of the luxury real estate market.
Speaking on the appointment, Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc., said:
“This pivotal moment calls for an innovative leader with a bold vision for the Douglas Elliman brand. Natalie is that leader, and I am thrilled to welcome her back.”
With more than 15 years of experience driving brand growth and revenue across residential, luxury, new development, commercial, and retail real estate, Passerini has held senior leadership roles at globally recognized firms including Sotheby’s International Realty and PlanOmatic. Across these roles, she led national and global marketing initiatives supporting hundreds of billions of dollars in sales, partnering closely with top-producing agents, developers, and institutional clients to combine luxury brand storytelling with performance-driven growth at scale.
Commenting on her return, Natalie Passerini, Chief Marketing Officer, Douglas Elliman Realty, said:
“Douglas Elliman has always been defined by its agents—their expertise, their relationships, their entrepreneurial spirit. Coming back as CMO is a full-circle moment for me, and I’m excited to lead a brand evolution that puts our agents front and center. We’re building a platform that amplifies their voices, elevates their visibility, and gives them every advantage in the most competitive luxury markets in the world.”
Following the firm’s announcement in October confirming its engagement of the award-winning creative agency Watson, Passerini will lead the initiative to reimagine Douglas Elliman’s brand identity for the modern luxury market.
About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG) owns Douglas Elliman Realty, LLC, one of the largest residential brokerage companies in the United States, with operations across New York City, Long Island, the Hamptons, Westchester, Connecticut, New Jersey, Massachusetts, Florida, California, Texas, Colorado, Nevada, Maryland, Virginia, and Washington, D.C. The company also invests in early-stage property technology (PropTech) solutions and provides development marketing, mortgage, settlement, and escrow services in select markets.
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