~Prior to this, Soni served as Business Leader at Amazon India and will now play a key role in scaling GRIPIT’s operations in the country~
Ahmedabad, Gujarat, India, September, 2025 – GRIPIT, a leading enabler of global brand expansion in India announced the appointment of Deepanshu Soni, former Amazon executive, as its Chief Operating Officer. In this role, he will play a pivotal role in scaling GRIPIT’s operations, driving strategic growth, and enhancing operational efficiency as the company embarks on its next phase of expansion.
Prior to joining GRIPIT, Deepanshu was instrumental in shaping Amazon’s ecommerce ecosystem as a Business Leader, where he drove strategic growth, optimized product portfolios, and enhanced operational efficiency. An MBA graduate from the prestigious Indian Institute of Management, Lucknow, Deepanshu is known for his data-driven decision-making and his ability to turn market insights into actionable business strategies. His experience spans various business domains including sales, new business development, and P&L management.
“We are thrilled to welcome Deepanshu Soni as the new Chief Operating Officer of GRIPIT,” said Sagar Mehta, Co-Founder and CEO of GRIPIT. “Deepanshu brings a wealth of experience from his successful tenure at Amazon, where he demonstrated exceptional leadership in driving growth and operational excellence. His deep understanding of ecommerce and technology, combined with his proven ability to scale businesses, makes him the ideal leader to help accelerate GRIPIT’s next phase of growth. We are confident that Deepanshu’s strategic vision and expertise will play a pivotal role as we continue to innovate, expand, and lead in the competitive ecommerce space”.
On his new role, Deepanshu Soni, COO of GRIPIT said “I am excited to join GRIPIT at this pivotal juncture and look forward to working with a team that is set to redefine the landscape of brand management for global brands in India. I aim to propel GRIPIT to new heights by leveraging my experience in driving efficiencies and scaling operations through data-driven strategies. Along with the exceptional leadership at GRIPIT, we will continue to innovate and deliver exceptional value to our partners and customers”.
In addition, Deepanshu’s diverse professional journey includes stints at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance, where he gained a well-rounded foundation in finance, operations, and technology. His commitment to scaling businesses and leveraging cross-functional collaboration will be invaluable as GRIPIT continues to expand its presence in the industry.
From smart home devices to portable energy solutions and lifestyle innovations, GRIPIT is transforming the e-commerce experience in India through partnerships with globally trusted brands. These include Narwal, offering intelligent robotic vacuum cleaners with sleek aesthetics; EcoFlow, known for portable power stations that deliver reliable off-grid energy; CHUWI, makers of high-performance laptops for everyday needs; LOOP, offering stylish earplugs for sound protection and focus; XGIMI, creators of portable projectors for immersive cinematic experiences; BISSELL, a globally trusted name in cleaning equipment solutions; OBSBOT, known for AI-powered cameras built for creators and professionals; Yale, world-renowned for smart locks and home security systems followed by AIPER & Casio.
About GRIPIT
Formerly known as Global Commerce, GRIPIT specializes in helping premium international brands scale successfully in India. From compliance and logistics to omnichannel distribution and brand marketing, GRIPIT offers end-to-end solutions that simplify global-to-local transitions. With strong retail partnerships and a focus on consumer satisfaction, GRIPIT ensures that global innovation is never out of reach for Indian consumers.
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