Mumbai, India, August 2024 – Jeyasingh Balakrishnan has been promoted to the role of General Manager & Head – Corporate Communications at Metropolis Healthcare. With a robust background in corporate communications and a proven track record of enhancing brand reputation, Jeyasingh is set to lead the company’s communication strategies and ESG initiatives.
Jeyasingh’s recent position at Metropolis Healthcare was as DGM & Head – Corporate Communications, where he served for three years. In this role, he significantly strengthened Metropolis’ brand reputation through cohesive communication strategies. His responsibilities included positioning Metropolis as a science-rooted healthcare brand, securing extensive media coverage, and enhancing brand visibility through thought leadership initiatives. He also led the company’s ESG agenda, successfully implemented CSR programs, managed financial communications, and developed a content strategy for social media platforms, resulting in significant follower growth.
Before joining Metropolis Healthcare, Jeyasingh worked at Hetero as AGM & Head – Corporate Communications. Here, he directed both internal and external communication, played a key role in the company’s rebranding initiative, and executed a comprehensive communication campaign for the launch of Covid-19 drugs, which garnered extensive media coverage.
Jeyasingh’s earlier experience includes serving as Global Lead – External Communications at Cipla Limited, where he established the Corporate Communication function, managed PR and media relations independently, and led significant initiatives like the Breathefree Campaign.
He also held the position of Manager – Public Relations at Grey Worldwide Pvt. Ltd., handling a variety of PR mandates for numerous clients, including brand launches, crisis communication, and CSR initiatives. His career began at Adnet Global as the Head – Keywording, where he established and managed the Image Keywording and Captioning Department, supporting SEO for stock image websites.
Metropolis Healthcare is a leading multinational chain of diagnostic centers with over 35 years of experience in delivering accurate reports. Serving millions of patients and thousands of doctors, hospitals, and nursing homes annually, Metropolis has earned a reputation as India’s most respected diagnostic brand. The company operates across the UAE, Sri Lanka, South Africa, Kenya, Mauritius, and Ghana, delivering high-quality pathology services and contributing to global healthcare.
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