Mumbai, Maharashtra, India, April 2025 — Kuldeep Pawar has taken on a strategic dual leadership role as Chief Marketing Officer and Head of D2C Business at Global Pay WSFx, marking a transformative shift as the company accelerates its consumer-focused journey. A BSE-listed leader in forex and cross-border payments, Global Pay WSFx aims to expand from its B2B strengths into the growing D2C space, meeting rising demand linked to global mobility, education, and lifestyle needs.
In his new position, Pawar will spearhead brand positioning, digital growth, and consumer engagement initiatives. Simultaneously, he will continue to extend his brand leadership acumen as Strategic Advisor – Brand & PR at Spice Money, where he previously served as CMO. At Spice Money, Pawar made a remarkable impact by launching pivotal rural fintech initiatives, onboarding popular actor Sonu Sood as brand ambassador, and building India’s largest rural fintech network.
Pawar brings over 18 years of rich experience spanning fintech, telecom, SaaS, and cybersecurity sectors. Prior to Spice Money, he held several leadership roles, driving marketing transformation across globally recognized companies. At Niyo Solutions Inc., he served as Head of Marketing, where he strengthened the neo banking platform’s brand presence and digital capabilities. Earlier, at Quick Heal Technologies, he led brand, online marketing, and communication initiatives as Country Marketing Manager.
His tenure at Jio as Brand Lead saw him helm the launch of connectivity and device solutions across Maharashtra. He also contributed significantly to brand and product marketing during his time at Vodafone India, Spice Mobiles Limited, and Tata Docomo, where he shaped market outreach strategies and enhanced consumer brand connect through ATL, BTL, and digital channels.
Welcoming Pawar to the leadership team, Global Pay WSFx emphasized the importance of his dynamic marketing and digital growth expertise as the company evolves into a consumer-first forex player. The company sees this appointment as pivotal in creating innovative products and intuitive experiences that cater to globally mobile customers and students seeking seamless cross-border payment solutions.
About Global Pay WSFx
Global Pay WSFx is a Reserve Bank of India (RBI) licensed Authorized Dealer Category II Foreign Exchange House, headquartered in Mumbai. Listed on the Bombay Stock Exchange, WSFx has over 30 years of experience offering innovative forex and cross-border payment solutions. With 21 branches across India and ISO 27001:2022 certification, the company serves both B2B and D2C markets. Its digital-first solutions include outward remittances for education, medical needs, and travel, transforming how consumers experience forex services.
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