Milwaukee, March 26, 2024 – In a strategic move to bolster its leadership and propel forward its marketing initiatives, Versiti, Inc., a forerunner in the domain of blood health innovation, has officially announced the appointment of Gretchen Jameson as the Executive Vice President and Chief Marketing Officer.
Commencing her role on April 1, 2024, Jameson’s appointment marks a significant milestone in Versiti’s ongoing efforts to enhance its strategic direction and ensure sustained organizational growth.
In her new capacity, Jameson is poised to oversee a broad spectrum of operations including portfolio, field, and corporate marketing; business development across various service lines; marketing insights and operations; public relations; and the Versiti customer center of excellence. Tasked with the development and communication of Versiti’s strategic direction, her team aims to inspire stakeholders, turning them into advocates for the mission, while aligning efforts to deliver unparalleled experiences for both customers and donors across the organization’s extensive multi-state footprint.
Chris Miskel, president and Chief Executive Officer of Versiti, expressed his enthusiasm about Jameson’s joining, stating, “Gretchen brings an unwavering commitment to brand excellence, marketing communications, and change leadership. She understands the intricacies behind a brand’s success, evolution, and transformative potential; we are thrilled to land a talent of her caliber.”
Jameson, a distinguished alumna of Concordia University Nebraska, Webster University, and the University of Southern California, brings a wealth of experience and accolades to Versiti. Her career trajectory includes impactful roles at RippleWorx, a Software as a Service firm recognized among the INC5000 fastest-growing tech companies in the U.S., Kacmarcik Enterprises, and Concordia University Wisconsin and Ann Arbor.
Expressing her enthusiasm for the new role, Jameson remarked, “I am thrilled to join Versiti and contribute to the organization’s mission of enhancing lives through discovery, diagnosis, and treatment. I look forward to driving impactful marketing initiatives that resonate with our communities and advance patient health with compassion and purpose.”
An active participant in community development, Jameson serves on the boards of several nonprofits, further underlining her commitment to societal betterment.
