New York City, New York, October 2025 – In a move that has taken both academia and the tech world by storm, Series, the fast-growing AI-powered social networking platform, has appointed Uri, a humanoid robot, as its Chief Marketing Officer (CMO). This announcement follows an attention-grabbing debut at Harvard University, where Uri led a viral campus campaign that generated over 1 million views in just 24 hours.
Standing at 1.2 meters, Uri is a Unitree G1 humanoid robot powered by advanced AI, 43 degrees of freedom, 3D LiDAR, and depth-sensing cameras—allowing it to move, speak, and engage with humans in remarkably lifelike ways. Its first marketing activation saw Uri take over Harvard Square, interact with students, and parade through the stadium during the Harvard vs. Brown game, energizing crowds with matcha handouts and drawing widespread media attention.
“Most CMOs cost $100k – $300k a year. Ours is a fraction of that, and it gains more attention than most celebrities do in any given room. That’s marketing,” said Nathaneo Johnson, CEO and Co-founder of Series.
Uri’s appointment marks a historic first—a humanoid robot stepping into a C-suite leadership role within a mainstream startup. As CMO, Uri will lead Series’ marketing efforts by directly engaging users, creating content, and representing the brand both online and at live events. This human-robot collaboration symbolizes a major leap from automation to strategic creativity, aligning with Series’ mission to blend technology, connection, and innovation for the Gen Z audience.
The AI-powered platform has already facilitated over 700,000 messages among students and entrepreneurs with an impressive 95% match acceptance rate, underscoring its success in building meaningful, tech-driven connections.
“This move reflects our belief that robotics and AI will co-create the future of connection,” Johnson added. “Uri’s capabilities are far beyond novelty—they demonstrate the culture of constant innovation that defines today’s most ambitious startups.”
By making robotics a core part of its growth strategy, Series is redefining how brands merge artificial intelligence and human engagement. The company’s approach is setting a new precedent for how marketing, leadership, and connection will evolve in the digital age—where robots are not just tools, but collaborators.
About Series
Series is an AI-driven social networking platform reimagining student connections and entrepreneurship through the power of AI and robotics. Operating seamlessly through iMessage, calls, and other messaging platforms, Series enables users to connect through their warm networks, bridging the digital and physical campus experience for Gen Z. Since launch, Series has processed over 700,000 messages and continues to expand its presence across leading universities worldwide.
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