Mumbai, Maharashtra, India, November 2025 — JioStar has announced the appointment of Vishal Kaul as Senior Director & Head – Marketing for the Pro Kabaddi League (Mashal Sports), marking a key leadership move as the organization continues to strengthen its sports marketing and fan engagement ecosystem. With extensive experience spanning sports marketing, digital strategy, and brand leadership, Vishal will lead the league’s integrated marketing strategy — driving innovative campaigns, elevating brand experiences, and expanding the league’s national presence.
At JioStar, Vishal will spearhead the marketing vision for one of India’s most celebrated sporting properties, focusing on building a vibrant digital-first engagement model and amplifying fan connect across platforms. His appointment comes at a pivotal time as JioStar accelerates its position as a leading player in the global entertainment and sports broadcasting landscape.
Before taking on this role, Vishal served as Associate Director – Head Marketing, Pro Kabaddi League (Mashal Sports), where he successfully led multi-channel campaigns, strengthened brand equity, and delivered impactful audience engagement outcomes. His earlier career includes leadership roles across Disney Star, Star Sports, Channel V, Times Network, Ogilvy, Percept H Pvt. Ltd., and Axii Studioworx, where he built a strong foundation in creative strategy, media planning, and sports marketing execution.
Vishal’s academic background includes credentials from the Indian Institute of Planning and Management, International Management Institute (IMI), Belgium, D.Y. Patil College of Engineering, and Tiger Army School — reflecting a strong blend of management acumen and technical insight. His extensive experience in brand communication, digital transformation, and stakeholder management positions him to drive JioStar’s marketing excellence and reinforce Pro Kabaddi’s growing stature as a premier Indian sports league.
About JioStar
JioStar is a leading global media and entertainment company at the intersection of technology and content innovation. With a dynamic network that reaches over 750 million viewers weekly, JioStar is reshaping how audiences experience sports and entertainment across television, streaming, and digital platforms. The company’s mission centers on inspiring audiences, redefining fan engagement, and delivering next-generation experiences across geographies.
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