Mumbai, Maharashtra, India, May 2025 — Pritika Shah has been promoted to the role of Executive Vice President and Head – Marketing & CSR at HDFC Life, marking a significant milestone in her distinguished journey with the organization. The announcement was made through her LinkedIn post, highlighting her continued commitment and leadership at one of India’s premier life insurance companies.
Since joining HDFC Life in 2013, Pritika has played a pivotal role in strengthening the company’s marketing and customer relationship strategies. Her tenure of more than 11 years at the organization has been characterized by innovative approaches to brand development, digital marketing initiatives, and customer experience enhancement. As Senior Vice President – Marketing & CRM, she successfully led multiple campaigns that reinforced the brand’s visibility and deepened its customer engagement across India.
In her newly assumed position as Executive Vice President and Head – Marketing & CSR, Pritika will oversee the company’s marketing and corporate social responsibility efforts, continuing to drive forward its strategic initiatives and brand ethos. Her role will focus on further strengthening HDFC Life’s market positioning while championing social responsibility programs that align with the organization’s core values.
With over 24 years of rich and varied experience, Pritika Shah brings to the table expertise gained from leading marketing functions in top organizations. Prior to joining HDFC Life, she worked with reputed names such as Aditya Birla Capital, BHARTI AXA, GE Money Bank, Pizza Hut, and Dabur India Limited. At each of these companies, she held leadership roles where she successfully managed brand marketing, digital strategies, communications, media planning, research, and customer experience projects.
Her career has been marked by her ability to adapt to dynamic market landscapes, build strong cross-functional teams, and deliver impactful marketing outcomes. Her elevation is a testament to HDFC Life’s recognition of her strategic contributions and leadership capabilities.
Commenting on her new role, Pritika Shah expressed gratitude and enthusiasm for the journey ahead, emphasizing her commitment to strengthening HDFC Life’s brand and driving meaningful CSR initiatives that contribute to society.
HDFC Life, one of India’s leading private life insurance companies, offers a diverse portfolio of individual and group insurance products. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s foremost housing finance institution, and abrdn plc, a renowned global investment company headquartered in the United Kingdom.
The company’s offerings cater to various customer needs such as Protection, Pension, Savings, Investment, and Health. These solutions are further complemented by customizable optional riders. With approximately 500 branches across India and a liaison office in Dubai, HDFC Life boasts an extensive reach, serving customers in over 900 cities and towns.
The company is driven by its mission to provide innovative financial solutions and remains deeply committed to delivering long-term value to its stakeholders while contributing positively to the community through its CSR programs.
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