New York, United States, September 2025 — Allison Worldwide, a Stagwell (STGW) agency, has announced the appointment of Hank Kosinski as Chief Creative Officer and Chief Marketing Officer, effective October 1, 2025.
An award-winning global creative leader, Kosinski brings more than two decades of experience in shaping brand positioning and driving iconic campaigns for global companies including Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon, and Pfizer, among many others.
Kosinski joins Allison from WPP’s VML, where he served as Executive Creative Director. Prior to this, he was a Partner and Executive Creative Director at Gardner Nelson + Partners in New York, and earlier held senior leadership roles at Goodby, Silverstein + Partners; Lowe; Merkley; and McCann.
“Hank is a proven force who knows how to help clients turn creative into business results and transformative narratives into strong engagement with audiences worldwide,” said Ray Day, Executive Chair of Allison and Vice Chair of Stagwell. “His addition to Allison Worldwide is another example of our dedication to every client’s success with a world-class team delivering world-class results.”
At Allison, Kosinski will lead all creative, client-work ideation, and agency marketing and thought leadership, reporting directly to Jonathan Heit, CEO of Allison Worldwide.
“I’m thrilled to join Allison Worldwide at such a pivotal moment,” said Kosinski. “The agency’s commitment to uniting creativity with innovation is inspiring, and I look forward to collaborating with this talented team to turbocharge our next chapter of growth.”
About Allison Worldwide
Allison Worldwide is a digital-first, data-led, and future-focused communications agency helping clients anticipate change and stay ahead of what’s next. The agency provides end-to-end global communications, PR, influencer, analytics, and marketing support to clients ranging from Fortune 500 companies to start-ups. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world.
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