Mumbai, Maharashtra, India, January 2026 – Polycab India Limited has announced the appointment of Shashi Amin as Director (Non-Board Member) and CEO – B2B Channel & Corporate Communication, reinforcing its leadership depth across institutional, corporate and B2B market segments.
In his new role, Shashi Amin will lead Polycab’s B2B channel strategy, institutional business engagement and corporate communication mandate, playing a pivotal role in strengthening the brand’s enterprise partnerships, channel ecosystems and corporate positioning.
Career Journey
With an association spanning more than a decade with Polycab India Limited, Shashi Amin previously served as Executive President & Chief Business Officer – Cables, and earlier as President & SBU Head – Cables, where he led Polycab’s largest business vertical and played a key role in building its dominant national market leadership across cables and wires.
Before re-joining Polycab in his present leadership mandate, he served as CEO – Cable Solutions at APAR Industries Limited, where he spearheaded large-scale cable business operations, market expansion strategies and enterprise partnerships across India.
Earlier, he held the position of Vice President at the Indian Electrical & Electronics Manufacturers’ Association (IEEMA), contributing to policy advocacy, industry collaboration and institutional development for India’s electrical manufacturing ecosystem.
Shashi began his leadership journey as an entrepreneur at Arc Electrics Pvt. Ltd., after building early-career expertise at Nicco Corporation Limited and BICC Bahrain, strengthening his foundation in institutional sales, channel strategy and international markets.
About Polycab India Limited
Polycab India Limited is India’s largest manufacturer of wires and cables and a leading global player in Fast Moving Electrical Goods (FMEG). Guided by its brand promise of “Ideas. Connected.”, Polycab delivers innovative electrical solutions across residential, commercial and industrial segments, including fans, switches, luminaires, solar solutions, switchgears, conduits, home automation systems and water heaters.
With a strong global footprint and an expanding portfolio, Polycab continues to strengthen India’s electrical infrastructure and smart living ecosystems.
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