Mumbai, Maharashtra, India, August 2026 — Chandak Group has appointed Viral Shah as Head of Marketing, strengthening its leadership team as the company continues its growth journey in Mumbai’s real estate sector. In his new role, he will lead the company’s marketing strategy, brand positioning, digital transformation, customer engagement, and integrated marketing initiatives to support business growth and enhance brand visibility.
With more than 15 years of experience across real estate marketing, digital transformation, brand strategy, customer acquisition, and performance marketing, Viral Shah brings extensive expertise in building high-impact marketing functions and driving business growth for leading real estate brands.
Prior to joining Chandak Group, Viral served as Head of Marketing at Arvind SmartSpaces, where he led the company’s integrated marketing strategy. Earlier, as Head of Digital Marketing, he played a pivotal role in strengthening the company’s digital marketing capabilities, driving customer engagement, and supporting business expansion through data-driven campaigns and innovative digital initiatives.
Before Arvind SmartSpaces, Viral was Head – Digital Marketing at Sobha Realty, where he spearheaded the company’s digital transformation strategy across multiple international markets. During his tenure, he successfully enhanced brand visibility, increased website traffic, generated significant lead growth, improved conversion rates, and implemented integrated customer acquisition strategies across paid, owned, and earned media channels. His leadership in performance marketing, marketing automation, analytics, and customer experience contributed to measurable business growth and strengthened the brand’s digital presence.
Throughout his career, Viral has established himself as a marketing leader with expertise in brand building, digital marketing, customer acquisition, marketing strategy, performance marketing, and business growth, making him well-positioned to lead Chandak Group’s marketing function during its next phase of expansion.
About Chandak Group
Chandak Group is a leading real estate developer with a legacy spanning more than four decades, delivering residential developments across Mumbai. From affordable housing to premium and luxury projects, the company has built a strong reputation for quality, trust, customer-centricity, and timely delivery.
Guided by a commitment to integrity, innovation, and excellence, Chandak Group continues to shape Mumbai’s evolving skyline by creating thoughtfully designed communities that enhance urban living while delivering long-term value to homeowners and stakeholders.
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