New Delhi, India, October 2025 — Aadarsh Rohira has been appointed as Chief Digital and Information Officer at Orient Electric, part of the C.K. Birla Group. With over 18 years of experience in digital transformation, IT strategy, and enterprise innovation, he brings a wealth of expertise in leveraging advanced technologies to drive business growth and operational excellence.
In his new role, Aadarsh will spearhead Orient Electric’s digital roadmap, focusing on emerging technologies such as artificial intelligence (AI), robotic process automation (RPA), and cloud-based platforms to build a digitally empowered enterprise. His mandate includes enhancing operational efficiency, enabling data-driven decision-making, and transforming customer experiences through technology-led solutions.
Before joining Orient Electric, Aadarsh held leadership roles at Hero MotoCorp, Vodafone Idea Limited, and Unilever, where he successfully led large-scale initiatives in intelligent automation, cloud transformation, procurement IT solutions, and digital delivery frameworks. His leadership has consistently delivered measurable impact across business-critical operations, reinforcing his reputation as a transformative digital leader.
Earlier in his career, Aadarsh gained strong technical foundations at CSC and Procter & Gamble, where he managed application development, IT services, and enterprise-scale transformation programs. His cross-industry experience across FMCG, telecom, automotive, and technology has shaped him into a versatile leader equipped to integrate technology seamlessly with business objectives.
With this appointment, Orient Electric strengthens its commitment to innovation and its vision of creating smarter, more efficient, and consumer-centric solutions in the electrical and home appliances space.
About Orient Electric
Orient Electric Limited (OEL), part of the diversified USD 3 billion C.K. Birla Group, is a leading player in India’s consumer electrical sector with nearly seven decades of legacy. Offering a wide portfolio of fans, lighting, home appliances, switches, and switchgear, Orient Electric is known for its quality, trust, and innovation.
The company has a strong presence in over 30 countries and operates one of the most extensive distribution networks in India, reaching over 125,000 retail outlets and supported by a service network spanning more than 450 cities. Listed on both the BSE (541301) and NSE (ORIENTELEC), Orient Electric continues to expand its market presence with a vision of spreading happiness through the smart application of technology.
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