AHMEDABAD, Gujarat, India, May 2024—Adani Group, a key player in global infrastructure and growth markets, has appointed Raunaq Sharma as the new Group Lead for Customer Strategy & External Branding. Sharma brings over two decades of profound expertise in marketing, digital strategy, and consumer behavior analysis, most recently serving as Vice President of Marketing, Digital, and E-commerce at Flying Machine.
Sharma’s career began at DRAFT FCB ULKA in 2003 as a Senior Executive, where he honed his skills in client servicing, media planning, and buying. His career path through significant entities like Sony Entertainment Television and Safari Industries India further enriched his capabilities in media and brand management.
Notably, during his tenure at Future Group India, Sharma excelled in integrating consumer insights with robust marketing strategies, enhancing brand visibility and consumer engagement through both digital and traditional mediums. This role underscored his ability to drive marketing initiatives that resonate with contemporary consumer needs and market trends.
At Adani Group, Sharma is set to reshape the conglomerate’s customer engagement strategies and external branding efforts. His appointment is expected to fortify Adani Group’s presence in various sectors by enhancing customer-centric initiatives, developing impactful brand narratives, and forging strategic partnerships to elevate the company’s market standing.
Sharma commented on his new role, emphasizing his commitment to leveraging his diverse experience for the group’s advancement: “I am excited to join Adani Group and support their efforts to continue as a leader in the market. With a focus on innovative customer engagement and strategic brand positioning, I look forward to driving Adani’s growth in this new era of consumer relations and digital transformation.”
Adani Group is a globally integrated infrastructure player with a significant presence across multiple sectors including energy, logistics, agribusiness, real estate, financial services, and defense. Founded in 1988, Adani Group has established a vast portfolio of transport and utility infrastructure assets across India. The group is dedicated to ‘Nation Building’ and ‘Growth with Goodness,’ aiming to boost its ESG initiatives and community outreach through robust CSR programs, underlining its commitment to sustainable growth and climate protection.
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