Kyiv, Ukraine, April 2025 — Anastasiia Popovych has taken on a new role as Chief Marketing Officer at Betinvest, marking an exciting next chapter in her marketing leadership journey.
Anastasiia has been with Betinvest for four years, most recently serving as Head of Marketing, where she was instrumental in implementing strategic initiatives across multiple business units, overseeing high-impact campaigns, and developing positioning and messaging strategies. Prior to that, she held the role of Product Marketing Manager, where she led go-to-market strategies and shaped the company’s product storytelling vision.
Before joining Betinvest, Anastasiia served as Marketing Communications Manager at MIRTA, where she successfully launched and managed internal communication platforms and developed compelling product narratives across various channels. Her earlier roles include positions at Groupe SEB in Ukraine, where she served as Junior Product Manager and Marketing Assistant, contributing to assortment planning, marketing activity execution, and cross-functional coordination.
Anastasiia’s expertise spans across marketing strategy, content development, product positioning, and team leadership—making her a strong asset in driving Betinvest’s brand growth and market presence on a global scale.
About Betinvest
BetInvest is a UK-incorporated, full-cycle international sports entertainment tech provider with over twenty years of experience, currently operating worldwide. The company delivers top-quality, customizable solutions enhanced by machine learning for full automation and robust security. Known for their cost-effectiveness and flexibility, BetInvest’s offerings empower partners with innovative, tailored services. With a strong focus on real partnerships, BetInvest supports its clients at every step to ensure goals are not only met, but exceeded.
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