Gurugram, Haryana, India, June 2025 — Arun Mittal has been elevated to the role of Director of Communications and Public Relations at boAt Lifestyle, further reinforcing the company’s strategic focus on impactful storytelling and stakeholder engagement. In his previous position as Head of Communications and Special Projects, Arun led brand-building and external communication initiatives that have been instrumental in shaping boAt’s narrative as a youth-first, innovation-driven lifestyle brand.
Since joining boAt in April 2023, Arun has played a central role in founder profiling, crisis management, CSR communications, and digital content strategy. His efforts have aligned closely with boAt’s rapid growth and increasing brand resonance among Gen Z and millennial audiences.
Before joining boAt, Arun worked as a Brand Consultant and Communication Strategist for multiple brands including boAt itself. He has held leadership roles in communications at Truefy AI, Lenskart.com, and CashKaro.com, where he drove media outreach, brand positioning, and reputation management across dynamic consumer tech and e-commerce environments.
Arun also brings rich experience from the agency side, having served as Senior Account Director at PR Pundit, and in earlier roles at Clea PR and Goodword Media. He began his professional journey with Mercedes-Benz Italia, gaining global exposure in product and pricing strategy.
This diverse portfolio—spanning automotive, fashion, luxury, and tech sectors—equips Arun with a unique understanding of integrated communications. His elevation signals boAt’s confidence in his ability to lead the brand’s narrative in a complex media landscape, reinforcing authenticity, agility, and consumer connection.
boAt Lifestyle
Founded in 2016, boAt Lifestyle is India’s leading audio and wearable brand and currently the world’s second-largest wearable company (IDC Q3 2022). Established by Aman Gupta and Sameer Mehta, boAt has disrupted the lifestyle tech space by making high-quality products accessible and aspirational for India’s youth. With a portfolio that spans earphones, headphones, smartwatches, and speakers, boAt has embedded itself in the lifestyle choices of a digitally connected generation through a blend of pop culture, innovation, and affordability.
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