London, England, United Kingdom, October 2025 – Ashleigh Gurd has taken on a new role as Director of Talent & People Operations at GOAT Interactive, marking an exciting progression in her career journey with the company. Having been part of the Editec Group for over four years, Ashleigh’s new position reinforces her continued commitment to driving people strategy, organizational culture, and talent excellence within one of the most dynamic entertainment and sports betting ecosystems in the industry.
Ashleigh has been an integral part of EDITEC and GOAT Interactive for more than four and a half years. Most recently, she served as Head of HR EMC & GOAT, where she led human resources strategy, employee engagement, and organizational development initiatives across multiple markets. Prior to that, she was Senior People Partner and earlier HR Advisor within the same group, playing a pivotal role in shaping talent policies and fostering a collaborative work environment.
Before joining the Editec Group, Ashleigh worked at Castleton Commodities International as Associate Junior HR Advisor, gaining exposure to global HR operations and employee lifecycle management. Earlier, she served as HR Coordinator at Beazley, a global insurance specialist, and HR Assistant at FC Exchange, where she honed her skills in HR administration, recruitment, and people support. Her professional journey began as Office Assistant at CoolLED, where she developed a strong foundation in people operations and organizational processes.
About GOAT Interactive
GOAT Interactive, a part of the Editec Group, is redefining the intersection of sports, entertainment, and betting. Its mission is to harness the strength of its partners’ brands to dominate the markets in which they operate. By blending the passion of football with the thrill of betting, GOAT Interactive creates an authentic, community-driven experience for fans. Through strategic partnerships with renowned football clubs, innovative digital experiences, and engaging content, the company aims to become the number one choice for football fans across the continent.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
