Miami, Florida, United States, March 2026 – Simpro Group, a global leader in AI-first operating software for the trades, has appointed Beth Erickson as Chief Human Resources Officer (CHRO).
In this role, Beth Erickson will help accelerate the company’s global expansion by building a world-class talent engine to support product innovation, customer success, and operational excellence as Simpro Group continues to scale its AI-first platform.
“Beth joins us at a defining moment,” said Fred Voccola, Chairman and CEO of Simpro Group. “We are advancing our AI-first platform for the trades and strengthening our position in the market. Executing at this level requires disciplined, high-performing teams. Beth brings the leadership and operational rigor to align our talent strategy with our global growth ambitions.”
The company is significantly expanding its global operations and plans to add more than 1,000 employees in the coming years. These roles will span sales, product development, engineering, customer experience, and corporate functions. Around half of the new positions will be based at the company’s Miami headquarters, further strengthening South Florida as a strategic hub for AI innovation.
With more than 20 years of human resources leadership experience, Beth Erickson has built and transformed people functions across complex, high-growth organizations. Throughout her career, she has led international HR teams, supported organizational redesign during expansion and acquisitions, strengthened performance management systems, and optimized talent strategies in high-volume operational environments.
Her appointment reinforces Simpro Group’s focus on strengthening its leadership team while scaling its workforce and global operations to support continued innovation and growth.
About Simpro Group
Simpro Group builds the AI operating platform for the trades, enabling contractors, technicians, and field crews to run smarter operations and grow their businesses.
The company operates behind leading software platforms including Simpro, BigChange, AroFlo, and ClockShark. These platforms are trusted by more than 24,000 businesses and 450,000 users worldwide, providing capabilities across scheduling, dispatch, workforce management, quoting, and invoicing.
With teams across the United States, Australia, and the United Kingdom, Simpro Group continues to deliver innovative solutions that support the professionals who keep critical industries running.
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