Milwaukee, Wisconsin, United States, December 2024 – Associated Banc-Corp (NYSE: ASB) has announced the appointment of Steven Zandpour to its Executive Leadership Team (ELT), effective January 1, 2025. Zandpour will assume the role of Executive Vice President and Deputy Head of Consumer and Business Banking, reporting directly to David Stein, Executive Vice President, Head of Consumer and Business Banking, and Madison Market President.
“Steve’s people-first leadership style and commitment to colleagues and customers have driven growth and enhanced customer experience throughout 2024,” said David Stein. “In his expanded role, Steve will oversee all revenue sources for our line of business, driving additional product and service enhancements to meet our customers’ needs.”

Zandpour joined Associated Bank in January 2024 and has focused on consumer and small business growth, overseeing the company’s major metropolitan markets, branch network, contact centers, and other sales and service channels. His expanded portfolio will now include Consumer Lending, making him responsible for all revenue growth for the Consumer and Business Banking division.
“Since joining us, Steve’s leadership and strategic thinking have been instrumental in driving results and advancing our strategic plan,” said Andrew J. Harmening, President and CEO of Associated Bank. “We are excited for him to help guide us through the next phase of growth.”
Before joining Associated Bank, Zandpour was U.S. Head of Specialty Sales at BMO, where he successfully managed mortgage, business banking, and mass affluent segments across BMO’s U.S. footprint. He also spent 14 years in leadership roles at Fifth Third Bank in Illinois.
Zandpour holds an MBA from the University of Notre Dame and a Bachelor of Science in Economics from the University of Iowa. He is actively engaged in community initiatives, including City Year Chicago, Valley of the Sun United Way Cabinet, and the Arizona Science Center.
About Associated Banc-Corp
Associated Banc-Corp (NYSE: ASB), headquartered in Green Bay, Wisconsin, is the largest bank holding company based in the state, with $42 billion in total assets. It operates nearly 200 banking locations across Wisconsin, Illinois, and Minnesota, offering a full suite of financial products and services. The company also has loan production offices in multiple states, including Indiana, Michigan, Missouri, New York, Ohio, and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender, and Member FDIC.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning