CHANEL is delighted to announce the promotion of Emilie de Tramasure to the role of General Manager for its esteemed fragrance and beauty division.
With a remarkable journey that commenced at CHANEL in 1998, de Tramasure has proven herself to be a vital asset to the brand, showcasing her leadership capabilities and strategic acumen across various roles, including her most recent position as General Manager of watches and fine jewellery.
Emilie de Tramasure’s career is a testament to her dedication and passion for the luxury industry. Before rising through the ranks at CHANEL, she garnered key marketing insights and experience at prestigious companies such as Unilever and Christian Dior Couture. Her appointment is a natural progression of her remarkable trajectory within CHANEL, highlighting her significant contributions, particularly in leading the global HR team and advancing CHANEL’s People Strategy.
Emilie’s comprehensive experience and visionary leadership in the luxury sector make her an ideal choice to lead CHANEL’s fragrance and beauty division. Notably, her leadership led to the doubling of the business’s size since 2019, highlighting her ability to drive growth and profitability across the company’s product segments.
As CHANEL continues to innovate and expand its influencer strategy, de Tramasure’s strategic direction will be pivotal in furthering the brand’s legacy of elegance, creativity, and excellence. Her focus on branded and regulated ingredients, tailored for use in complementary medicines, speaks to her ability to navigate complex regulatory landscapes, ensuring CHANEL’s offerings exceed industry standards.
