Stockholm, Stockholm County, Sweden, November 2024 – Emily Rydin has been named Chief Marketing Officer at Steamery, a Scandinavian textile care brand known for its innovative and sustainable approach to clothing care. In her new role, Emily will oversee marketing, branding, PR, content creation, and digital strategies, driving Steamery’s mission to inspire a slow fashion lifestyle.
Emily brings a wealth of experience in strategic marketing and brand development to her new role. Before joining Steamery, she served as Global Director of Brand and Strategic Marketing at Fiskars Group, where she led a successful global relaunch of the brand and implemented growth-driven strategies. Her leadership contributed to nine consecutive quarters of growth and a 19% increase in Net Promoter Score.
Prior to that, she was the Global Head of Marketing Projects at GANT, where she launched key brand campaigns, including a 70th-anniversary initiative that increased sales by 25% for iconic products.
Emily also brings agency experience to her new position, having held strategic planning roles at BBDO Worldwide and Saatchi & Saatchi, where she worked with high-profile clients such as Mars, Lenovo, and General Mills. Her expertise spans strategic planning, digital marketing, and creative development, making her an asset to Steamery’s leadership team.
Steamery is a Scandinavian textile care brand that merges minimalist design with powerful performance and functionality. The company’s mission is to inspire a slow fashion lifestyle by helping people take better care of their clothes, extending their lifespan, and reducing waste. Steamery’s innovative clothing care products are designed to slow down unsustainable processes and promote conscious consumption.
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