Bengaluru, Karnataka, India, December 2024 – Gaurav Kwatra has been appointed as the Chief Marketing Officer (CMO) at iD Fresh Food (India) Pvt. Ltd., India’s leading fresh food brand. With over two decades of experience in strategic marketing, business management, and innovation, Gaurav will lead iD Fresh Food’s global marketing efforts, strengthening its position as a trusted name in the fresh food segment.
Gaurav Kwatra joins iD Fresh Food after a six-year tenure as Business Head at Nestlé Purina Petcare, where he spearheaded market expansion and strategic growth initiatives. His leadership and expertise in market segmentation, team management, and product innovation significantly contributed to Nestlé’s success in India.
Before Nestlé Purina, Gaurav served as Project Leader of the Innovation Acceleration Team at Nestlé in Switzerland, where he played a pivotal role in driving global product innovation strategies. Prior to this, he held various roles at Nestlé India, including Marketing Manager – Beverages and Senior Brand Manager – Beverages, where he demonstrated his ability to enhance brand equity and market presence.
Gaurav began his career at Britannia Industries Limited, gaining valuable experience in sales and marketing as Group Product Manager, Product Manager, and Area Sales Manager. His contributions to product marketing and brand building during his eight-year tenure at Britannia laid the foundation for his successful career in marketing leadership.
An alumnus of Xavier Institute of Management (XIM Bhubaneswar), Gaurav holds a PGDBA in Marketing, which has further equipped him with the knowledge and skills to excel in his field.
About iD Fresh Food
iD Fresh Food (India) Pvt. Ltd. is a pioneer in the fresh food category, dedicated to bringing home-cooked goodness to consumers without the hassle of kitchen prep. Established in 2005, iD Fresh has become India’s largest fresh food brand, with a presence in over 45 cities across India, the US, the UK, and the Middle East. Known for its innovative, chemical-free, and preservative-free products, iD Fresh delivers a wide range of ready-to-cook items, including dosa batter, Malabar Parota, and filter coffee decoction.
With a daily production of 55,000 kg of idly/dosa batter and a robust distribution network, iD Fresh Food exemplifies the synergy of tradition and innovation. Funded by Premji Invest and NewQuest, the company is on a mission to ensure that healthy, fresh food is accessible to all.
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