Driving Diversity: GreenCell Mobility’s Pride Month in Action
Mumbai, Maharashtra, India, June 2025 – Reinforcing its ongoing commitment to fostering a culture of diversity, equity, and inclusion, GreenCell Mobility, India’s leading provider of sustainable urban and intercity mobility solutions, is celebrating Pride Month 2025 with a series of thoughtful and meaningful initiatives that spotlight the voices and contributions of the LGBTQIA+ community within and beyond its workforce.
As part of this year’s activities, GreenCell Mobility organized a one-of-a-kind, interactive event today in conjunction with inclusion partner AVTAR: a Forum Theatre Performance on Microaggressions. This immersive, participatory theatre experience allows employees to witness everyday microaggression scenarios, pause the play, and actively participate in the scene to suggest and execute alternate, more compassionate reactions. The objective is to help employees recognize, understand, and respond to subtle yet harmful interactions that often go unnoticed in day-to-day professional environments. Through this, the company aims to nurture empathy, spark meaningful conversations, and equip participants with constructive intervention strategies in a safe, supportive setting.
Over the years, GreenCell Mobility has steadily embedded inclusion into the heart of its culture, not just in policy but in everyday practice. The company currently employs LGBTQIA+ team members across key functions, including Coach Captains, Command Centre, Operations, Finance, and Administration. Their diverse perspectives and contributions are integral to the company’s progress as it builds a forward-looking, people-first organisation.
GreenCell Mobility’s commitment to inclusivity extends beyond the workplace. Its flagship intercity electric bus brand, NueGo, continues to champion women-first travel innovations such as dedicated pink seats, live bus tracking, a 24/7 women’s helpline, and all-women crew-operated buses on select routes. These efforts have earned NueGo significant trust from women guests, who now constitute over 30% of its total ridership — the highest in the industry.
This year’s Pride Month program includes several awareness-led engagements aimed at fostering dialogue and acceptance, including diversity sensitization sessions for employees, collaborations with Tweet Foundation and Dancing Queens to empower members of the transgender community, inspiring talks by LGBTQIA+ guest speakers sharing lived experiences, and Pride-themed displays across offices and depots nationwide. As the company continues to advance its clean mobility mission, it remains equally committed to cultivating a workplace and society where every individual, regardless of gender identity or orientation, feels empowered, respected, and celebrated.
GreenCell Mobility is one of India’s largest electric bus mass mobility players, promoted by Eversource Capital, India’s leading climate impact investor. GreenCell is pioneering a platform to provide Electric Mobility-as-a-Service (e-MaaS), initially using electric buses and delivering the core value proposition of affordable non-polluting on-demand shared transportation, charging infrastructure, and enabling products for the e-mobility value chain. NueGo is India’s largest premium intercity electric bus brand from GreenCell Mobility. A guest-centric brand that prioritizes safety, comfort & sustainability, NueGo connects over 100 cities across India.
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Eversource Capital has raised the largest single-country sustainable and climate investment fund in the Global South, delivering both superior returns and tangible progress towards the UN SDGs. We are backed by the Everstone Group, a premier investment group focused on India and Southeast Asia, with assets exceeding $8Bn across private equity, real estate, credit, sustainable investing, and venture capital. We are also partnered with the founders of Lightsource, a leading global solar renewables company with over 60 GW of renewable energy development experience. By pioneering new industries, Eversource mobilises and deploys capital at scale to drive large-scale sustainability solutions and accelerate progress towards a resilient economy. The first fund has a proven track record of building and scaling transformative platforms across three key themes: electric mobility, renewable energy, and resource efficiency. Eversource Capital has the largest team of high-performing climate professionals in India focused on delivering stronger financial performance while simultaneously advancing net-zero goals. ESG principles are deeply integrated into our investment process, underpinned by a strong culture of value creation & commitment to fostering inclusive economic growth.
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