Mumbai, Maharashtra, India, April 2025 — Gunjan Soni has been appointed as the Country Managing Director for YouTube India, bringing with her over two decades of rich experience in business leadership, digital transformation, marketing, and e-commerce. Her appointment marks a significant move as YouTube strengthens its leadership in one of its fastest-growing and most strategic markets globally.
Prior to joining YouTube, Gunjan Soni held senior leadership roles at Global Fashion Group (GFG) and served as a Member of the Management Board and Chief Operating Officer for GFG, alongside being the CEO of ZALORA Group SEA, where she led the group’s transformation into one of Southeast Asia’s leading fashion e-commerce platforms. During her tenure, she focused on growth acceleration, customer experience enhancements, AR/VR adoption, sustainability initiatives, and strategic partnerships, significantly strengthening ZALORA’s market presence.
Before her journey with GFG and ZALORA, Soni made a notable impact at Myntra, where she served first as Chief Marketing Officer and later as Head of Jabong. At Myntra and Jabong, she was instrumental in reversing declining business trends, driving 30% growth, significantly improving profitability, introducing innovative marketing campaigns, and strengthening customer engagement across digital platforms.
Earlier in her career, Gunjan Soni played a key role at Star India (now Disney Star), where as Executive Vice President, she was a driving force behind the launch of Hotstar, a pioneering digital streaming platform that became one of India’s leading digital entertainment destinations. She also held a decade-long career at McKinsey & Company, where she rose to the position of Partner, helping pioneer the firm’s Scientific Marketing practice in India, introducing big data and advanced analytics to marketing strategies.
Starting her professional journey as a Software Engineer at Infosys Technologies, Gunjan has consistently demonstrated the ability to blend technology, marketing, and strategic leadership throughout her career.
In her new role at YouTube India, Gunjan Soni will lead growth strategies, drive innovation, and deepen consumer engagement, focusing on expanding YouTube’s already strong footprint across diverse Indian audiences. Her proven experience in digital transformation, platform building, and consumer-first innovation positions her perfectly to steer YouTube India into its next phase of growth in an increasingly competitive and dynamic digital environment.
YouTube
YouTube, headquartered in San Bruno, California, is the world’s leading video-sharing platform, empowering over 2 billion logged-in users monthly to watch, learn, create, and connect. Part of Google, YouTube operates with a startup-like culture within a global technology powerhouse, fostering innovation, agility, and creativity. The company’s global teams work collaboratively to design and develop features and experiences that reach millions of users daily, continuously shaping the digital content landscape.
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