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From Backbone to BrainTrust : HR’s Role in India’s GCC Revolution

Over the past two decades, India has emerged as the global epicenter for Global Capability Centre’s (GCCs) — not just as cost-effective extensions of multinational enterprises, but as innovation powerhouses driving enterprise-wide transformation. As of 2024, India is home to more than 1,580 GCCs, employing 1.66 million+ professionals, contributing nearly $46 billion annually to the economy. And at the heart of this evolution is HR — no longer a support function, but a strategic architect of change.

In the current landscape, strategic HR leaders in GCCs are not only talent enablers but business partners, culture architects, and transformation drivers. As GCCs pivot toward higher-value functions like AI/ML, cybersecurity, product development, digital finance, and ESG reporting, HR is being called upon to reimagine the future of work, build global leadership pipelines, and infuse purpose, inclusion, and agility into organizational DNA.

The Rise of GCCs in India: A Snapshot

India’s GCC ecosystem has witnessed explosive growth. According to NASSCOM and Zinnov, the country hosts:

  • 1,580+ active GCCs (2024), projected to reach 1,900+ by 2026
  • Over 1.66 million employees, with hiring projected to grow at 11–13% YoY
  • GCCs contribute ~45% of global digital engineering and technology transformation mandates
  • India’s GCCs are increasingly taking end-to-end ownership of global products and services, including IP creation

Key sectors leading the GCC wave include BFSI, healthcare, retail, automotive, technology, and pharmaceuticals. Cities like Bengaluru, Hyderabad, Pune, Chennai, and NCR have become global GCC hubs due to their robust talent pool, cost advantages, and scalable infrastructure.

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The Strategic HR Shift: From Operations to Transformation

As GCCs take on more complex, high-impact roles, the expectations from HR have fundamentally shifted. The traditional HR playbook — hiring, payroll, and compliance — has made way for strategic imperatives such as:

  • Building future-ready leadership pipelines
  • Driving digital talent transformation and upskilling
  • Embedding a coaching and performance culture
  • Fostering diversity, equity, and inclusion (DEI)
  • Architecting agile, scalable organizations that can pivot with business demands

According to an EY 2023 report, 72% of HR leaders in GCCs now participate directly in business planning, compared to 48% five years ago. The role of HR is now deeply embedded in enterprise strategy, risk mitigation, innovation, and workforce transformation.

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Challenges on the Path to Transformation

Despite their meteoric rise, GCCs and their HR leaders face complex challenges that demand strategic thinking:

1. The Talent Crunch in Digital & Leadership Roles

  • India faces a projected shortfall of ~3 million digitally skilled professionals by 2026 (NASSCOM-Zinnov)
  • Competition among GCCs for niche roles (AI/ML, cloud, cybersecurity, data science) has intensified
  • Retaining high-potential talent amidst aggressive startup and Big Tech hiring is a growing concern

2. Cultural Integration & Purpose Alignment

  • Many GCCs struggle to maintain cultural continuity between global HQ values and India operations
  • Purpose-led employee value propositions (EVPs) are critical, especially for Gen Z and millennial workforce

3. Scaling DEI Beyond Compliance

  • While most GCCs have DEI policies, embedding inclusive behaviours and leadership accountability is still a work in progress
  • Less than 20% of GCC leadership roles are held by women, though efforts are accelerating

4. Fragmented Learning Ecosystems

  • Despite a growing focus on skilling, only 30–40% of learning investments are effectively utilized without a unified digital ecosystem or measurable ROI frameworks

5. Employee Experience in a Hybrid Era

  • Remote and hybrid work models have created experience fragmentation, requiring HR to rethink onboarding, collaboration, engagement, and retention practices

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Strategic HR in Action: Leading the GCC Evolution

Here’s how visionary HR leaders are tackling these challenges and reshaping the GCC narrative:

A. Workforce Strategy & Talent Architecture

Strategic HR in GCCs is now deeply involved in workforce planning, job role design, and talent architecture aligned to business growth. This includes:

  • Creating integrated competency models and career path frameworks
  • Leveraging talent heatmaps and predictive attrition analytics
  • Designing succession and HiPo programs to ensure leadership continuity

In a recent Deloitte study, organizations with strong talent strategy alignment outperform peers by 2.2x in financial metrics.

B. Learning, Coaching & Capability Centers

With GCCs leading enterprise innovation, HR has launched Learning & Coaching CoEs that deliver:

  • Blended learning journeys — combining digital, experiential, and social learning
  • Action learning projects (ALPs) linked to business outcomes
  • Leadership development programs aligned with future skills like systems thinking, emotional intelligence, and strategic foresight

Organizations that embed coaching cultures report 30% higher employee engagement and 25% improvement in leadership effectiveness (ICF Global Report, 2023).

C. Diversity, Equity & Inclusion (DEI)

GCC HR teams are scaling DEI beyond tokenism by:

  • Designing Women in Leadership programs with measurable career outcomes
  • Embedding bias mitigation techniques in talent selection and performance reviews
  • Creating inclusive manager enablement programs to drive behavioural change

Companies leading on DEI have shown up to 21% higher profitability, according to McKinsey’s 2023 Diversity Report.

D. Digital HR, Analytics & Employee Listening

Modern GCCs use HR tech to drive:

  • People analytics dashboards for real-time insights on retention, engagement, and hiring
  • Pulse surveys and sentiment analysis tools for continuous feedback
  • AI-based recruitment engines to enhance candidate experience and reduce hiring TAT by 40–50%

As per PwC’s Workforce of the Future Report, 78% of high-performing GCCs have invested in HR analytics tools in the past two years.

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E. Organizational Design & Agile Performance

GCC HR leaders are also reshaping structures to enhance agility:

  • Moving away from hierarchical org charts to networked teams and project-based squads
  • Redesigning performance management into real-time coaching, OKRs, and career conversations
  • Encouraging cross-functional rotations and talent mobility systems to break silos and accelerate growth

Case-in-Point: HR as a Transformation Partner

A global tech-enabled services GCC in Pune reimagined its HR model by:

  • Establishing a CoE for Leadership & Coaching to upskill over 1,000+ managers across India and APAC
  • Launching a Women in Tech program that led to a 35% increase in female middle management hires in 18 months
  • Using employee listening tools and predictive analytics to reduce voluntary attrition by 22% YoY
  • Winning multiple accolades including CLO Team of the Year and being recognized as a DEI Champion across the industry

This is not an isolated success — it represents the growing trend of HR-led transformation in GCCs.

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The Future: HR as a Growth Engine for GCCs

As GCCs gear up for the next wave of enterprise value creation, the role of HR will only become more strategic and indispensable. We’ll see:

  • Hyper-personalized career growth models leveraging AI and predictive career pathing
  • Greater focus on sustainable leadership development rooted in well-being, EQ, and purpose
  • Rise of gig-based internal talent marketplaces for cross-functional agility
  • Increased accountability of HR in P&L-driven decision-making and digital business models

Point in Focus:

India’s GCC landscape is not just expanding — it’s reinventing the global business model, and HR is leading that reinvention. From driving talent innovation and culture building to redefining leadership and inclusion, HR professionals today are shaping outcomes far beyond their function. As challenges grow more complex and opportunities more global, strategic HR is no longer optional — it is the differentiator between growth and stagnation.

India’s HR leaders have the opportunity — and responsibility — to craft a new global narrative: one where talent, transformation, and trust converge to power the organizations of tomorrow.

Read Also :  HR Is Not a Support Function—It’s the CEO’s Most Powerful Growth Engine

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Priyanka Kapur

Priyanka Kapur

Priyanka Kapur is an award-winning Global Strategic HR Leader with over 15 years of experience in shaping people and talent strategy, leadership development, and cultural transformation across global capability centers (GCCs). A Union Minister Awardee for her path breaking work in coaching, emotional intelligence and leadership development, she has been bestowed upon the Prof. Pulin Garg Award for Disruptive Thinking in HR in India by Honourable Shri Jyotiraditya Scindia. Priyanka is a published thought leader in CEO Today Magazine, she has been recognized among the Global 200 Power Women Leaders (Asia, Middle East, Europe and UK), Economic Times HR 40 Under 40, and Top Coaching Leaders in India by World HRD Congress. As an ICF-certified Executive Coach to many a CXOs, Priyanka blends neuroscience, emotional intelligence, and strategic foresight to build future-ready, inclusive organizations. Her voice continues to shape the global HR narrative, making her one of the most influential HR leaders today.

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