The new role will see Amrita at the helm of marketing for both Isprava and its sister brand- The Chapter
Mumbai, Maharashtra, India, 11th December 2024: Isprava Group, India’s leading luxury real estate brand has announced the appointment of Amrita Kumar as the Vice President of Marketing. In her new role, Amrita will shape and elevate the marketing for Isprava and its sister brand, The Chapter.
With over two decades of multi-dimensional experience, Amrita is a true powerhouse of knowledge, skill and passion. The seasoned marketing professional has worked with global organisations across multiple industries as diverse as aviation, FMCG, tech, retail, OTT and media, amongst others. In her career, Amrita has spearheaded building numerous impactful brand stories, underscoring her strong leadership skills and ability to bring novelty to every undertaking.
Amrita’s previous tenure at Air India Limited saw her in transforming the marketing narrative of the legacy brand. At Isprava, she will leverage the collective expertise gained from her vast background to conceive and execute brand growth strategies. Her relentless pursuit of excellence will see her translate the ethos of luxury living into impactful brand narratives. This will further strengthen the journey of Isprava and The Chapter being synonymous with luxury and exclusivity in real estate.
Dhimaan Shah, Executive Director & Co-CEO of Isprava Group, said,“ With a career defined by crafting compelling brand stories and nurturing impactful marketing strategies for industry-leading brands, Amrita’s exceptional leadership and marketing acumen align perfectly with the Isprava Group’s growth trajectory. “
Nibhrant Shah, Managing Director & Co-CEO of Isprava Group, said, “By leading our marketing strategies, Amrita’s experience spanning over two decades will be pivotal in shaping growth at both Isprava and The Chapter. As customer experience remains at the core of our philosophy, her strategic insight will guide the brands, ensuring they resonate with their discerning audiences.”
Amrita Kumar, VP – Head of Marketing at Isprava, said, “Throughout my professional journey, I have believed in the power of strategic marketing, storytelling & customer loyalty. Likewise, Isprava focuses on its commitment to crafting unique stories & curated experiences through distinctive homes. With our shared vision, this moment marks an exciting journey for both the brand and me.”
This signals an exciting era for the Isprava Group to redefine the storytelling of luxury real estate.
Isprava is India’s leading non-urban, luxury home developer. Over the past eight years, Isprava has grown exponentially by creating some of India’s most sought-after luxury homes in non-urban locations. The company has over 200 projects worth about USD 200 million spread across Goa, Alibaug, the Nilgiris and starting soon in Kasauli. Isprava specialises in designing and building luxury homes and providing end-to-end services that include identifying the best locations, crafting bespoke spaces and ensuring seamless delivery of fully furnished homes to homeowners. Focused on providing only the finest to their customers, Isprava’s defining principles – exclusivity, comfort and integrity — have propelled them to become an acknowledged connoisseur of crafting one-of-a-kind lifestyle experiences through distinctly unique residences.
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