Jaipur, Rajasthan, India, April 2025 — Jai Pancholi has been appointed as the Chief Risk Officer (CRO) at SK Finance Ltd, marking a significant milestone in his distinguished career spanning over 20 years in the financial services industry. With a strong background in risk management, retail lending, and credit policy across India’s top financial institutions, Jai brings a wealth of experience to his new role.
Prior to this appointment, Jai served as Head – Risk & Policy – Retail and a member of the leadership team at Hero FinCorp, where he oversaw critical risk functions across wheeled finance and inventory finance verticals. His contributions helped shape risk frameworks aligned with business growth while maintaining underwriting discipline across product lines.
Before Hero FinCorp, he worked with ICICI Bank for nearly six years as Policy Head for Auto Loans (New, Used Cars, and Two-Wheelers) & Loan Against Securities (LAS), where he was instrumental in strengthening the bank’s credit and policy framework in the auto finance segment. His decade-long tenure at HDFC Bank as Assistant Vice President saw him managing both unsecured and secured credit portfolios, driving operational efficiencies and customer-focused lending innovations.
Jai’s early career includes valuable stints at Cheviot Company Limited and Shankar Golden Transport, where he gained hands-on experience in finance and account management, laying a solid foundation for his leadership journey.
At SK Finance Ltd, Jai will lead the company’s overall risk strategy, governance, and underwriting functions, ensuring robust credit practices while fostering innovation and inclusion in financial services for underserved segments. His appointment reflects SK Finance’s continued focus on governance, credit discipline, and operational excellence as it marks over 30 years of financial inclusion across rural and semi-urban India.
SK Finance Ltd
Established over three decades ago, SK Finance Ltd is a leading Middle Layer NBFC operating across 12 Indian states and a union territory. With a network of 570+ branches and 11,000+ employees, the company specializes in vehicle loans and small business financing, with a special emphasis on semi-urban and rural areas. Backed by marquee investors including Norwest Venture Partners, TPG Capital, Baring India, and Evolvence India, SK Finance is committed to inclusive growth through customer-centric and quality-driven lending.
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