Morristown, NJ, USA – October 18, 2024 – PLT Health Solutions, Inc. announced today that it has appointed Joe Weiss as Global Head of Brand Management. In this newly created role, Weiss will support the development of many of PLT’s most strategic ingredient brands into global markets. He will join the PLT Leadership Team and be based at the company’s headquarters in Morristown, NJ.
Before joining PLT, Weiss served as President of Nutrition21, LLC, a leading developer and marketer of patented, science-based, branded nutritional ingredients for the dietary supplement, sports nutrition, and functional food markets. Prior to Nutrition21, he was Vice President of Corporate Brands at Vitamin Shoppe, following a successful stint as Senior Vice President of Merchandising at GNC. His extensive experience across consumer products and ingredient supply organizations equips him to drive growth across PLT’s strategic product lines.
Michael Durkee, CEO of PLT Health Solutions, expressed his confidence in Weiss’s appointment: “Joe’s extensive background and success in developing branded ingredients make him the ideal fit for our team as we look to expand the reach of our ingredient brands globally. His ability to understand market needs, develop strategic partnerships, and drive product development will be vital in positioning PLT Health Solutions for continued growth and success.”
Weiss shared his enthusiasm: “I am thrilled to join PLT Health Solutions and lead the brand management initiatives for our innovative ingredients. With PLT’s strong commitment to quality and science-backed products, I am excited to support the global expansion of our ingredient brands and to collaborate with the exceptional team here.”
About PLT Health Solutions:
PLT Health Solutions is a purpose-driven company committed to promoting healthier, happier lives through high-quality, scientifically-supported ingredient solutions. With a history spanning 70 years, PLT is recognized as a discoverer, developer, and marketer of ingredients for the natural products, food & beverage, animal nutrition, and cosmeceuticals markets. PLT prioritizes innovation to build brands, sourcing global technologies that offer both experiential and functional benefits. It values long-term partnerships with suppliers and leading consumer products companies across various industries.
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