Mumbai, Maharashtra, India, October 2025 — KidZania, the global leader in interactive and experiential learning for children, has announced the appointment of Piyush Patkie as Head (West) – Strategic Brand Partnerships. In her new role, Piyush will lead the revenue and brand partnerships function, focusing on building innovative collaborations with brands, expanding sponsorship opportunities, and creating impactful experiential marketing solutions that connect deeply with both children and parents.
With over 15 years of experience in the media and entertainment industry, Piyush brings a strong record in brand solutions, integrated sales, sponsorships, and digital innovations. She has previously worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi, where she successfully spearheaded large-scale branded content campaigns, IP sponsorships, and 360° marketing solutions.
“We are excited to welcome Piyush to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands,” said Tarandeep Singh Sekhon, Chief Business Officer, KidZania India.
Expressing her excitement, Piyush Patkie, Head (West) – Strategic Brand Partnerships, KidZania India, shared, “I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. Transitioning from a rich background in media, I’m eager to leverage my experience in brand storytelling and partnerships to build impactful collaborations that create value for our partners while delivering memorable experiences for children and families.”
Recognized for her strong industry relationships and her ability to forge impactful partnerships, Piyush has collaborated with diverse sectors including FMCG, BFSI, retail, telecom, lifestyle, and consumer tech. At KidZania, her vision is to create innovative, immersive, and meaningful brand integrations that enhance the overall experience while unlocking sustainable business opportunities.
About KidZania
KidZania is an interactive family entertainment and learning center that empowers, inspires, and educates children through real-life role-playing activities. Built like a city—with roads, vehicles, buildings, its own economy, and currency—KidZania blends reality with entertainment to create a developmental platform where kids explore careers, money management, and life skills.
Each of the 100+ role-plays—from Pilot and Surgeon to Chef and Radio Jockey—is designed by educational experts to build essential skills and values. KidZania represents real-world industries like aviation, healthcare, media, retail, and public services, offering authentic experiences in a safe, engaging environment.
Its ‘Purpose Partners’—brand collaborators—enhance these experiences through immersive, branded role-plays, making KidZania a unique and sustainable engagement platform. Globally present in 27 cities across 21 countries, KidZania operates in Mumbai (since 2013) and Delhi NCR (since 2016).
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