New Delhi, Delhi, India, March 2025 — Krishna Kumar has joined Square Insurance Brokers Pvt. Ltd. as National Head – Prime Connect Vertical, bringing over 18 years of experience in the insurance and financial services industry. In this role, he will spearhead premium insurance offerings, strengthen strategic partnerships, and drive customer engagement, supporting the company’s rapid growth in India’s evolving insurance sector.
Prior to this, Krishna held leadership roles at Bajaj Allianz General Insurance, where he served as Zonal Head One 2 One – North & East, leading business expansion and distribution strategies across key markets. His expertise in scaling operations and using technology for customer-centric innovation makes him a valuable addition to Square Insurance’s leadership team.
Speaking on the appointment, Rakesh Kumar, Founder & MD of Square Insurance, said, “We are delighted to welcome Krishna Kumar. With India’s insurance sector growing at 10–12% CAGR and 75% of the population still underinsured, his leadership will strengthen Prime Connect and accelerate our growth.”
Krishna Kumar added, “With India’s insurance market projected to reach $200 billion by 2027, the demand for personalized, tech-driven solutions is rising. My focus will be on strengthening distribution, leveraging digital tools, and enhancing customer experience to bridge industry gaps.”
Square Insurance aims to grow its Prime Connect Vertical by 20–30% over the next year, expanding its reach in high-value policies for HNIs and businesses. Backed by digital innovation and a customer-first approach, the vertical will deepen market penetration, optimize offerings, and foster long-term partnerships.
About Square Insurance Brokers Pvt. Ltd.
Founded by Rakesh Kumar, Square Insurance is a Rajasthan-based insurtech company committed to bridging the gap between customer needs and personalized insurance solutions, especially in rural India. Since its inception in 2017, the company has collaborated with 53+ insurers, offering competitive premiums and customized coverage. Backed by $3 million in equity funding from BizDateUp, Negen Capital, and other investors, along with ₹8.3 crore in revenue-based financing from Recur Club, Square Insurance is scaling micro-insurance and expanding digital access in underserved markets through partnerships with fintech and e-commerce players.
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