Monigle, a leading independent brand experience company, announced the appointment of Dave Middendorf as the firm’s new Executive Director of Health, Care, and Wellness.
Monigle’s elevation of Middendorf reflects the organization’s continued commitment to brand, culture, and experience work in the ever-expanding and rapidly changing world of health, care, and wellness. With the country’s leading practice in healthcare delivery brand and experience, Monigle understands how consumer needs are shifting while the industry faces new challenges and opportunities for growth. This role more formally demonstrates how Monigle will continue to invest in and expand its presence in this key space that touches hundreds of millions of peoples’ lives every single day.
“Healthcare has always been central to who we are at Monigle, and we are thrilled to have Dave step into this role to guide and expand that impact that we make for clients in health, care, and wellness in the US and around the world. Dave brings a unique combination of analytical rigor, unexpected creativity, and an orientation to getting things done, which is exactly what it takes to build brands and to improve experiences in the industry,” says Justin Wartell, Managing Principal at Monigle.
Middendorf has held several senior strategy roles during his career leading innovative and transformational assignments for many of the world’s most admired brands.
For the past 7+ years, Dave has been a senior strategy leader at Monigle and a driving force behind many of the firm’s successful projects including work with clients such as Northwell Health, Quest Diagnostics, Cook Children’s, Baylor Scott & White Health, GE HealthCare, Catholic Health of Buffalo, Children’s Health of Wisconsin, IFF, Medical College of Wisconsin, Memorial Sloan Kettering, Mercy, Vail Resorts, WTW, and more.
Prior to Monigle, Dave spent 3 years as a director at FRCH, building a strategy and insights practice to enhance their core retail design offering. Additionally, he spent 7 years at Interbrand as a senior consultant where he worked across a multitude of industries for clients including P&G, FedEx, AT&T, Burger King, Dollar General, Adobe, HP.
“I’m excited to build on the exceptional legacy of service and expertise that Monigle has developed in the healthcare industry over the past 50 years. The challenges and opportunities we’re faced with today make this the most exciting category to be a part of. I believe the work that we do in partnership with our clients has the power to change people’s lives for the better,” says Dave.
Dave is originally from Ohio and studied Human Factors and Experimental Psychology at the University of Dayton. In his role, Dave will help lead a team that spans both Denver and New York offices, inspiring a strategy team of over 50 people, and helping lead and shape Monigle’s future and reputation as a leading brand and creative experience firm.
With so many organizations eager to find their place in the health, care, and wellness landscape, Monigle is demonstrating its commitment to the future of this dynamic and critical space.
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