Bengaluru, Karnataka, India, January 2026 — Ritesh Mishra has been appointed Senior Vice President & Head of Category and Revenue at Myntra. In his new role, he will lead category strategy and revenue growth, strengthening Myntra’s fashion and lifestyle portfolio through data-led merchandising, assortment planning, and commercial execution.
With a distinguished career spanning over two decades in fashion retail, merchandising, and brand leadership, Ritesh Mishra brings deep expertise in building scalable retail businesses across omnichannel environments.
Prior to joining Myntra, he served as Deputy CEO – Lifestyle International Pvt. Ltd. at Landmark Group, where he has been responsible for driving business performance and strategic initiatives across markets.
Before that, he spent more than 13 years with Marks and Spencer Reliance India Private Limited, holding several senior leadership roles including Managing Director, Head of Retail, Operations & Property, and Head of Buying, Merchandising, E-Commerce & Supply Chain. During this tenure, he played a pivotal role in strengthening brand presence, modernising merchandising, and scaling omnichannel operations in India.
Earlier in his career, Ritesh Mishra held leadership positions across some of India’s most prominent fashion and retail organisations, including ColorPlus Fashions (Raymond Group) as Chief Merchandising Officer, Pantaloon Retail (Future Group) as Brand Head, VF Arvind Brands Ltd. as Group Product Manager, and Brand Marketing India where he served as Brand Director for global labels such as Calvin Klein and French Connection. He also held brand and merchandising roles with Pepe Jeans London, Jay Gee Fashions, and Sports Station India (Nike – India licensee), building a strong foundation across apparel, lifestyle, and youth fashion segments.
Ritesh Mishra holds a Postgraduate Diploma in Apparel Marketing and Merchandising from the National Institute of Fashion Technology (NIFT), equipping him with strong academic grounding in fashion, merchandising, and retail strategy.
About Myntra
Myntra is India’s leading fashion, lifestyle, and beauty destination, bringing together over 13,000 brands through a seamless blend of style, technology, and innovation. Known for its data-driven approach, inclusive culture, and customer-centric design, Myntra continues to shape the future of fashion retail in India.
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