Mumbai, Maharashtra, India,November 2025 — Richa Parekh has been elevated to the role of Senior Director of Marketing at JioHotstar, marking a significant milestone in her 3.5-year journey with the organization. In this expanded role, she will continue to lead high-impact marketing initiatives aimed at driving subscriber growth, optimizing digital performance, and strengthening JioHotstar’s presence across India and international markets.
During her tenure at JioHotstar, Richa has led several game-changing initiatives, including launching Disney+ Hotstar across 18 global markets such as the Middle East, Israel, and South Africa. Her efforts resulted in 1 million+ subscriptions in the first year and a 200%+ surge in brand visibility. She also pioneered the formation of India’s first in-house performance marketing team within the organization, significantly increasing operational efficiency and contributing over 60% of total customer acquisitions through integrated digital strategies.
Prior to JioHotstar, Richa headed digital marketing at Aditya Birla Health Insurance, where she conceptualized and launched national campaigns such as #ABHIKaro, Rakho Poora Khayal, and Jump for Health. Her digital leadership helped increase product adoption, brand visibility, and social engagement at scale.
Before that, she held senior leadership positions at firms such as iProspect, Rediff.com, and Reload Media, where she drove cross-platform marketing transformations and client revenue growth. Her expertise in SEO, paid media, social analytics, and digital transformation positioned her as a trusted digital strategist across India, MENA, and Australia.
Her earlier experiences at Performics India further deepened her skills in campaign strategy, web analytics, and global client servicing. Over the years, she has helped shape the digital journeys of some of the world’s leading brands across diverse sectors.
About JioHotstar
JioHotstar is one of India’s leading streaming platforms, formed through the coming together of JioCinema and Disney+ Hotstar. With an unparalleled content catalog, innovative technology, and a commitment to accessibility, JioHotstar aims to redefine entertainment for everyone across India.
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