New Delhi, India, January 2026 — Sammyak Jain has expanded his responsibilities at boAt Lifestyle, taking on the additional role of Head of International Business. In this expanded mandate, Sammyak will lead the company’s international growth strategy while continuing to contribute to core strategic and operational priorities.
Sammyak has been associated with boAt Lifestyle for over three years and currently serves as Business Head – International Business, alongside his responsibilities as Business Head – Enterprise & ODM Sales and Head of Strategy & Operations. In these roles, he has played a key part in shaping business strategy, driving operational excellence, and supporting boAt’s expansion beyond domestic markets.
Prior to joining boAt Lifestyle, Sammyak spent nearly six years at Bain & Company, where he progressed from Associate Consultant to Senior Manager. At Bain, he advised clients across strategy, growth, and transformation engagements, building deep expertise in problem-solving and execution across sectors.
Earlier in his career, he worked as a Business Consultant with Rocket Internet SE, gaining exposure to high-growth digital businesses in international markets. He also completed internships with A.T. Kearney and Deloitte, further strengthening his consulting and analytical foundations.
With this expanded role, Sammyak is set to play a central role in accelerating boAt Lifestyle’s international ambitions and strengthening its presence across global markets.
About boAt Lifestyle
boAt Lifestyle was founded in 2016 with the vision of creating a lifestyle brand that enhances everyday experiences through audio and wearables. Today, boAt is India’s No.1 audio brand and the world’s second-largest wearable brand, known for its strong cultural connect, innovation, and youth-focused design philosophy.
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