Mumbai, Maharashtra, India, June 2025 – Backbase has appointed Samreen Shaikh as the new Country Sales Director – India & South Asia, reinforcing its commitment to accelerate digital transformation across the banking sector. In her new capacity, Samreen will lead the company’s business development, sales, and client relationship strategies for the region, ensuring banks are empowered with modern engagement banking solutions.
Samreen steps into this key role following her impactful tenure as Assistant Vice President – Sales at QualityKiosk Technologies. There, she was recognized for driving digital assurance initiatives and expanding market presence for the organization. Her ability to develop tailored solutions and deliver value to enterprise clients contributed to the company’s rapid growth in digital banking technology services.
Before QualityKiosk Technologies, Samreen made significant contributions at Nucleus Software as Sales Head – Finnone Neo (India). During her more than five years at Nucleus, she successfully led sales efforts for flagship products in lending and digital banking, helping top financial institutions modernize their core operations and enhance customer experiences. This period marked her emergence as a trusted advisor for digital banking transformation across India.
Earlier in her career, Samreen gained deep exposure to financial technology sales at organizations such as ACI Worldwide, FIS, Mobikon Asia, and Tech Mahindra Business Services. She consistently demonstrated her ability to build and lead high-performing teams, secure strategic partnerships, and execute go-to-market strategies in highly competitive markets. This breadth of experience has positioned her as a dynamic sales leader in the financial services sector.
With over 15 years of experience across the fintech and banking technology landscape, Samreen’s appointment comes at a crucial juncture for Backbase as it continues to help banks unify digital customer journeys and leverage AI-powered solutions. Her leadership is expected to play a pivotal role as Backbase drives innovation and customer-centricity for financial institutions across India and South Asia.
About Backbase:
Backbase is on a mission to put bankers back in the driver’s seat—fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. Its world-first AI-powered Banking Platform unifies all servicing and sales journeys into an integrated suite, enabling banks to modernize operations across Retail, SME, Commercial, Private Banking, and Wealth Management. Recognized as a leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions globally. Founded in 2003 in Amsterdam, Backbase is a private fintech company with offices worldwide and regional headquarters in Atlanta and Singapore.
Read Also : HR Is Not a Support Function—It’s the CEO’s Most Powerful Growth Engine
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
From Gatekeeping to Gateway Building: Transforming How Organisations Create Access
Leadership In Talent Management: A Powerful Driver for Economic Growth
Click Here to Join HR TODAY WhatsApp Channel
