Mumbai, Maharashtra, India, June 2025 –Sanjay Prasad has been appointed as Vice President, Global Head of Channels and Alliances at WebEngage, a leading SaaS platform for customer data and marketing automation. In his new role, Sanjay will be responsible for strengthening WebEngage’s ecosystem of partners, including global consulting firms, digital marketing agencies, and system integrators, to fuel revenue growth and expand the company’s reach across international markets.
Prior to joining WebEngage, Sanjay served as Vice President, BFSI Sales for IMEA and APAC at Flytxt, where he led business expansion initiatives across emerging markets. His previous leadership stints include senior roles at MoEngage, LeadSquared, Oracle, HP Software, Red Hat, and IBM, where he consistently drove success through strategic alliances, enterprise sales, and channel development. Sanjay has played an instrumental role in growing the footprint of various technology and SaaS firms across BFSI and telecom verticals in MEA and APAC.
With over two decades of experience, Sanjay has a proven track record in building high-performance sales teams, launching new partner programs, and shaping go-to-market strategies. He is known for fostering collaborative alliances that deliver measurable outcomes for both partners and clients. His diverse background and strategic mindset are expected to accelerate WebEngage’s mission of transforming how businesses engage and retain their customers through real-time, personalized communication.
Sanjay holds a Bachelor’s degree in Mechanical Engineering from All India Shivaji Memorial Society’s College of Engineering, Pune, and an MBA from IBMR. He has also completed an executive program in digital marketing from IIM Kashipur. His academic foundation, coupled with deep industry expertise, positions him well to lead WebEngage’s global partner strategy and contribute meaningfully to the next phase of its growth.
About WebEngage
WebEngage is a customer data platform and marketing automation suite that helps brands simplify and scale user engagement and retention. With a presence across major global markets, the platform enables consumer tech companies and SMBs to deliver hyper-personalized communication across 10+ channels. Headquartered in Mumbai and backed by top global investors, WebEngage serves as a trusted growth partner for businesses aiming to increase lifetime value from existing and anonymous users. Founded by Avlesh Singh and Ankit Utreja, the company champions humanized marketing at scale through smart, data-driven campaigns and journeys.
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