Mumbai, Maharashtra, India, April 2025 — Saurabh J. has been appointed as the Chief Marketing Officer at The House of Abhinandan Lodha (HOABL), bringing with him decades of experience in brand marketing, digital transformation, and consumer-first strategies. Prior to joining HOABL, he held leadership roles at Zydus Wellness as Chief Marketing Officer, where he played a key role in strengthening brand presence across multiple categories. His career also includes an extensive tenure of nearly 12 years at Reckitt (RB), where he served as Global Brand Marketing Director – Pest Control and led strategic initiatives for brands like Veet and other personal care products. Earlier, he contributed significantly to CavinKare in various brand management roles, driving growth in the hair care and home care segments.
At Zydus Wellness, Saurabh was instrumental in overseeing a wide portfolio of categories, driving strategic marketing campaigns, and building a strong digital presence. His contributions included strategy execution, category growth, and enhancing brand equity in competitive segments. His innovative thinking and consumer-centric mindset helped elevate Zydus Wellness’ market positioning in the Indian healthcare and nutrition space.
During his time at Reckitt, he led several global and regional brand initiatives, including the development of equity frameworks, innovation roadmaps, and go-to-market strategies. He was pivotal in repositioning core brands and introducing new campaigns tailored to evolving consumer preferences across multiple geographies. His leadership spanned across India and the United Kingdom, allowing him to scale brands like Veet through strategic innovation and localized consumer insights.
Before Reckitt, his contributions at CavinKare covered product management and on-ground marketing execution. He led new product launches, built strong distribution strategies, and enhanced the brand’s reach in India’s mass and premium segments. His early leadership roles shaped his expertise in both execution and strategic planning across FMCG categories.
Saurabh began his career with Gillette India Pvt. Ltd. as a summer trainee, laying the groundwork for his deep understanding of brand and consumer behavior. With over two decades of experience, he now brings a unique blend of global marketing perspective and local execution excellence to his new role at HOABL. His appointment is expected to usher in a new era of brand storytelling, customer engagement, and digital innovation in India’s evolving real estate sector.
The House of Abhinandan Lodha (HOABL) has established one of the most reliable execution track records in India’s residential real estate sector. With a seasoned management team, strong financial stability, and high standards of corporate governance, the company is committed to timely project delivery, high construction quality, and excellent customer relationship management and support.
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