Mumbai, Maharashtra, India, November 2025 – Red Bull, the world’s leading energy drink brand, has appointed Saurabh Sharma as Sales Director, marking a strategic addition to its leadership team in India. With nearly two decades of experience in the fast-moving consumer goods (FMCG) and beverage industry, Saurabh brings extensive expertise in sales leadership, franchise management, and business expansion across diverse geographies and market structures.
Before joining Red Bull, Saurabh Sharma spent close to a decade at PepsiCo, where he most recently served as Franchise Director – North, East & Central India. In this role, he led franchise operations across key markets, including North India, Nepal, and Tropicana (All India), driving volume growth, profitability, and distribution excellence. His tenure at PepsiCo was marked by significant contributions to revenue management, market development, and execution of premium go-to-market strategies across multiple regions.
Earlier, as Associate Director – Franchise Development (Punjab, HP, Haryana & Rajasthan) at PepsiCo, he managed some of the company’s highest revenue-generating territories, aligning strategic initiatives to drive market share and operational efficiency. His earlier roles in Revenue Management and Franchise Operations across regions such as Maharashtra, Goa, and North Karnataka helped him build a robust understanding of both on-ground and strategic sales functions.
Prior to his time at PepsiCo, Saurabh was part of NourishCo Beverages Limited (a Tata–PepsiCo joint venture), where he successfully established operations across Gujarat and Maharashtra, delivering profitable growth and strong channel partnerships. Before that, at Mars, he oversaw business operations across Maharashtra, Goa, and Gujarat, managing retail and specialist sales while driving regional performance metrics.
Saurabh began his career with Perfetti Van Melle, handling sales in southern Kerala, where he honed his early leadership and territory management skills in the confectionery segment. His professional journey reflects a strong track record of building performance-driven teams, fostering customer relationships, and driving category growth through strategic innovation.
About Red Bull
Red Bull, founded in 1987, is one of the most recognized and dynamic global brands, operating in over 170 countries and selling more than 12 billion cans annually. Known for its iconic tagline, “Red Bull Gives Wiiings to People and Ideas,” the brand has become synonymous with energy, innovation, and adventure.
Beyond its market leadership in beverages, Red Bull is deeply engaged in sports, culture, and media, fueling creativity and high performance across disciplines. Its success is powered by a unique culture that values passion, agility, and entrepreneurship — attributes that continue to drive the brand’s growth globally and in India.
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