Santa Clara, California, United States, July 2025 – Persistent Systems has announced the appointment of Shimona Chadha as Chief Marketing Officer, where she will lead the company’s global marketing strategy, strengthen brand positioning, and enable business growth through integrated marketing initiatives. She will be part of the executive leadership team and will be based in New Jersey, USA.
Shimona Chadha brings over two decades of rich experience across B2B, B2C, and B2B2C segments, having successfully led marketing transformations that drive business value. Most recently, she was Vice President and Head of North America Vertical Marketing at HCLTech, where she played a pivotal role in driving revenue and building a GenAI-powered marketing engine to enhance visibility, go-to-market impact, and pipeline conversion.
Earlier in her career, she held senior leadership roles at Vodafone Idea and Abbott, where she contributed significantly to customer-focused growth strategies. Her contributions have earned her several accolades, including Forrester’s Program of the Year 2025, the Stevie Award for Women in Business, and recognition as one of the Inspiring Women in Business.
In her new role at Persistent Systems, Shimona will focus on aligning marketing and business objectives to drive scale and differentiation in the market. She is also a strong advocate of inclusive leadership and has mentored professionals across the global tech ecosystem through initiatives such as IAOP.
Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent, said:
“We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent’s differentiation in the industry.”
Shimona Chadha, Chief Marketing Officer, Persistent, commented:
“Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision.”
About Persistent Systems
Persistent Systems (BSE & NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization to businesses across industries. With over 24,500 employees across 19 countries, Persistent is committed to client success, innovation, and responsible business practices. It offers a broad portfolio of services, including AI-enabled software engineering, cloud computing, CX transformation, data analytics, and intelligent automation.
Persistent is part of major indices including MSCI India Index, Nifty Midcap 50, S&P BSE 100, and more. It is also a UN Global Compact participant and is carbon-neutral. With 327% growth in brand value since 2020, Persistent is the fastest-growing IT services brand in the 2024 Brand Finance India 100 Report.
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