Bengaluru, Karnataka, India, February 2026 — Soch Apparels Pvt Ltd has appointed Srikrishna as its Chief Operating Officer, reinforcing the company’s leadership team as it continues to scale its national retail footprint and operational excellence initiatives.
In his new role, Srikrishna will lead enterprise-wide operations, retail strategy, supply chain optimization, and business performance across Soch’s expanding network of stores. His mandate includes strengthening operational efficiency, driving sustainable growth, and enhancing customer experience across formats and geographies.
Srikrishna previously served as Chief Executive Officer at Stanley Lifestyles, where he led business strategy, product marketing, and operational transformation. His leadership focused on scaling business operations and driving strategic growth in a competitive retail environment.
Prior to that, he was Head of Retail Operations at Soch Apparels Pvt Ltd, where he played a pivotal role in strengthening national retail operations, merchandising strategy, sourcing, and supply chain capabilities across the brand’s expanding store network.
Earlier in his career, he held leadership positions at Craftsvilla as Head of Retail Operations and at Soch Apparels Pvt Ltd as General Manager Operations, contributing significantly to retail expansion and operational structuring. He also held senior operational roles at Shoppers Stop, Future Group India, Axiom Telecom, and Style Spa Furniture Ltd, managing multi-state retail operations and driving business performance across diverse markets.
Srikrishna holds a Postgraduate Degree in Business Administration and Management from the Indian School of Business, further strengthening his strategic and operational leadership foundation.
With over two decades of retail and business operations experience spanning fashion, lifestyle, and consumer retail sectors, Srikrishna brings deep expertise in retail transformation, merchandising, supply chain management, and organizational scaling to Soch Apparels Pvt Ltd.
About Soch Apparels Pvt Ltd
Soch Apparels Pvt Ltd represents a harmonious fusion of tradition and contemporary artistry in ethnic fashion. Founded in 2005 with its first exclusive store in Bengaluru, Soch today operates over 175 stores across 60+ cities in India. The brand offers a wide range of intricately crafted women’s ethnic wear, blending traditional craftsmanship with modern aesthetics. With a dedicated team of over 1,400 members, Soch continues to deliver quality, innovation, and exceptional customer experience across its growing retail footprint.
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