New Delhi, Delhi, India, November 7, 2025 – Surya Roshni, one of the most trusted and respected brands in Lighting, Fans, Home Appliances, Steel, and PVC pipes, proudly announces the elevation of Parul Phadke as the new Head of Marketing & Advertising for its Lighting & Consumer Durables business. Parul brings a dynamic vision rooted in her dual postgraduate degrees in Marketing, along with an MBA and a recent certification in Digital Marketing from MICA, to strengthen Surya Roshni’s brand leadership across India.
Parul Phadke, a highly skilled marketing professional with extensive experience in brand management, corporate communication, public relations, and event management, has been with Surya Roshni as AGM – Marketing Communication prior to this promotion. In her new role, she will lead the marketing and advertising functions, focusing on innovative campaigns that resonate with Surya Roshni’s diverse customer base and strengthen its market leadership.
In addition to her core marketing responsibilities, Ms. Phadke has been instrumental in leading Surya Roshni’s digital marketing transformation, building a robust online presence through data-driven insights, social media strategy, and digital advertising. Her integrated approach to traditional and digital media has significantly amplified the brand’s engagement and visibility among diverse consumer segments.
This elevation reflects Surya Roshni’s continued focus on strategic leadership and innovation as it embarks on its next phase of growth.
About Surya Roshni Limited:
Since its inception in 1973, Surya Roshni has transformed into an organization that has developed its Lighting & Consumer Durables business and built a stronghold in the Steel Pipes & CR Strips business. The company started with the manufacturing of steel tubes in 1973, then diversified by foraying into Lighting in 1984, PVC pipes in 2010, and Consumer Durables like Fans and Home Appliances in 2014-15. In 2025, Surya further expanded into the Wires & Cables segment with its Turbo Flex range, strengthening its position in the electrical solutions market.
The Steel Pipes & CR Strips business manufactures a wide range of products and is the largest manufacturer of GI pipes in India and the largest exporter of ERW Pipes. The business has further strengthened with the setup of a 3LPE Coating facility unit in 2018 (mainly for the Oil & Gas and CGD sectors) and Direct Forming Technology (DFT) in April 2022, whereas being one of the largest Lighting Companies in India, the Lighting business manufactures an array of conventional to modern LED lighting. The Consumer Durables business offers a variety of Fans and Home Appliances.
The brand also includes a growing range of PVC domestic plumbing pipes and garden pipes introduced recently. ‘Surya’ Brand and ‘Prakash Surya’ have a strong presence of more than five decades in India. With a revenue of over Rs. 8000 Cr, Surya enjoys a robust Pan-India presence with an extensive dealer network in both its businesses, i.e., Steel Pipes & CR Strips and Lighting & Consumer Durables.
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