New York, NY, and New Berlin, NY, USA – October 31, 2024 – Chobani, LLC has announced the appointment of Jai Kibe as Chief Marketing Officer, effective November 4, 2024. Reporting to Kevin Burns, President and COO, Kibe will lead the marketing and creative teams for both Chobani and La Colombe brands.
In his role, Kibe will focus on expanding growth segments, driving marketing innovation, developing advanced analytics and consumer insights capabilities, enhancing digital-first consumer engagement, and creating dynamic brand partnerships and activations. “Jai is known for inspiring creativity, energizing brands, and bringing a disciplined, metrics-based approach to strategy,” said Burns. “His leadership will be instrumental in driving the next phase of our growth as we work to expand awareness beyond today’s core consumer segments.”
Kibe brings over 23 years of experience, having held senior marketing roles at Gartner, SC Johnson, and The Coca-Cola Company, where he consistently transformed both iconic and challenger brands. Kibe earned his MBA in Marketing from Pepperdine University and is enhancing his expertise through programs at Northwestern University’s Kellogg School of Management.
“I am thrilled to be joining Chobani at an exciting moment in time,” said Kibe. “As a brand that combines purpose with innovation, Chobani has consistently set the standard for great taste, consumer health, and wellness while driving positive social impact.”
About Chobani:
Chobani is committed to making nutritious food accessible to more people while positively impacting communities and the planet. Since its founding in 2005, Chobani has grown into America’s No. 1 yogurt brand, manufacturing a range of products including yogurt, oat milk, and coffee. Following its acquisition of La Colombe in 2023, Chobani expanded into Ready to Drink coffee. The company is dedicated to using food as a force for good, prioritizing philanthropic initiatives to combat child hunger, support refugees, honor veterans, and protect the environment.
Read Also : Cultivating Safe Spaces: The Strategic Role of L&D in Workplace Well-being
