Austin, Texas, November 15, 2024 – Blancco Technology Group (“Blancco”), the industry standard in data erasure and mobile lifecycle solutions, has announced the appointment of Lou DiFruscio as its new Chief Executive Officer, succeeding Matt Jones, who will transition to an advisory role with the company and its Board of Directors.
Mr. DiFruscio brings over three decades of experience driving efficient growth across software platforms. Most recently, he served as Chief Revenue Officer at Invicti Security, where he supported over 3,500 customers in 115 countries. Prior to this, he held various sales leadership roles at SmartBear Software, including as Chief Revenue Officer, where he helped the company more than triple its revenue to over $200 million through organic and inorganic initiatives.
“Blancco is the gold standard in secure data erasure and diagnostic software, and I couldn’t be more thrilled to join this incredible team,” said Lou DiFruscio, Chief Executive Officer, Blancco. “I’m committed to advancing our mission to help customers reduce risk, increase efficiencies, and improve sustainability with market-leading products and services. The future is extremely bright for Blancco, and I am humbled and eager to lead this next chapter of growth.”

Outgoing CEO Matt Jones expressed his gratitude for his six-year tenure at Blancco, where he helped scale the company and solidify its leadership in core markets. “I am proud of all the team has accomplished over the years and confident that Blancco is well-positioned to sustain its leadership and continue driving innovation,” said Jones.
Mark Ties, Chairman of Blancco’s Board of Directors, added: “We are excited to partner with Lou to drive Blancco’s next phase of growth. His experience in scaling high-growth businesses will undoubtedly be an asset as Blancco continues to execute its growth strategy. On behalf of the full team, I want to thank Matt for his exceptional leadership and contributions.”
About Blancco Technology Group
Blancco Technology Group is a carbon-neutral leader in secure, compliant, and automated solutions that accelerate the transition to the circular economy. Trusted by top-tier organizations worldwide, Blancco delivers tens of millions of data erasures annually, helping enterprises protect end-of-life data, comply with stringent privacy regulations, and confidently move used IT assets into the circular economy.
With 40+ patented or patent-pending technologies, Blancco continues to innovate, enabling IT asset disposition (ITAD) vendors, recyclers, and mobile industry stakeholders to operate more sustainably. Globally recognized and certified by leading governing bodies, Blancco sets the industry standard in data erasure and mobile lifecycle solutions.
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